Spa Business issue 2 2012 - Leisure Opportunities

COMPANY PROFILE PROMOTION
Our focus for 2012 is the launch of a totally new concept that will go beyond
cosmetic products to make a real impact on the health and wellbeing of guests
As a company, you have
written a ‘Carta Etica’, or
ethical charter, outlining your
commitment to sustainable
and ethical development. What
was the thinking behind this?
Over 100 of our staff worked with the philosopher
Alberto Peretti over several months
to develop our Carta Etica, and it goes to
the heart of what we are about. The charter
is based on the Aristotelian philosophy of
eudaimonia, or human flourishing, and the
belief that work can play an important part
in helping us to lead happier, more fulfilled
lives. Using art, literature and architecture
as springboards for discussion, we came
All raw ingredients are sourced ethically
and all packaging is eco-friendly
50 Read Spa Business online spabusiness.com / digital
up with a collection of professional values,
ranging from responsibility and cosmopolitan
relationships to beauty and excellence,
and we work hard every day to make sure
these values are reflected in everything we
do. Our ultimate aim is not to be the biggest
company in the world, but to be the most
beautiful and ethical.
Can you give some practical
examples of your commitment
to sustainability?
Sustainable practices are embedded in our
culture. We source all our raw ingredients
ethically, all our packaging is eco-friendly,
and across the company we have 22 different
projects aimed at reducing our impact on
the environment. These include our Lifegate
Energy project, a company-wide initiative
that aims to produce 100 per cent of our
energy from renewable resources. In addition,
for our Sacred Nature and Aromasoul
lines, we also have our Lifegate Zero Impact
project, which supports reforestation initiatives
to compensate for carbon dioxide
production. In addition, last February, we
hosted our second Sustainable Beauty Day
Comfort Zone distributes to over 50
countries and has offices in New York
in both Italy and the US. On this day, 400
of our partner spas offered complimentary
treatments for one day only in return for
donations to environmental causes.
What’s next for Comfort Zone?
Our focus for 2012 is the launch of a totally
new concept that will go beyond the topical
application of cosmetic products to make a
real impact on the health and wellbeing of
our guests. Working with medical experts –
including a cardiologist, dermatologist and
nutritionist – we have come up with a concept
that combines lifestyle counselling
with a range of cutting-edge nutriceutical
and cosmeceutical products to deliver not
only optimal skin health but also a healthier
mind and body. I’ve been working since
my university days on skin-related stress and
anti-ageing, so I’m excited to co-ordinate a
project that brings different sciences together
in a unique and innovative way. More and
more people are looking to spas not only to
help them fight wrinkles, but also to help
them live better lives. We believe it is our
responsibility to help the spa professionals
we work with to meet those needs. ●
SPA BUSINESS 2 2012 © Cybertrek 2012