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Digital Wealth Management<br />

TradingFront Overview<br />

Products & Services Overview<br />

Landscape Category(s)<br />

B2B Digital Wealth<br />

Management / White<br />

Label Solutions<br />

Founder & CEO:<br />

Headquarters:<br />

Company Overview<br />

Xin Song<br />

West Chester, PA<br />

Founded: 2016<br />

■<br />

Advisor reporting<br />

dashboard includes<br />

firm AUM and other key<br />

advisor metrics, easy<br />

access to client<br />

accounts, client<br />

messaging, and<br />

document management<br />

■<br />

■<br />

■<br />

■<br />

TradingFront is an open platform for independent<br />

advisors, offering turn-key robo-advisor services<br />

Aggregates advisor and client accounts and key statistics<br />

into a single view<br />

Platform is available as a white label solution to be hosted<br />

on the advisor’s site<br />

Enables rapid, automated client onboarding<br />

■<br />

Client reporting<br />

dashboard provides<br />

time-weighted returns,<br />

(month, YTD, since<br />

inception), allocations,<br />

consolidated reporting<br />

■<br />

Automated documentation and electronic signature<br />

■<br />

■<br />

■<br />

Certified third-party service provider with interactive<br />

brokers and additional brokers are consistently being<br />

integrated into the platform<br />

TradingFront operates within the cloud and offers PGP<br />

encryption<br />

Currently developing additional applications for advisors<br />

■<br />

Easy 6-step client<br />

onboarding/account<br />

opening with Interactive<br />

Brokers, the low-cost<br />

brokerage firm<br />

■ TradingFront currently has 35 advisor clients with 800<br />

accounts, comprising $250mm in AUM<br />

Financing History<br />

Date Size ($ mm) Investor(s)<br />

2016

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