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Digital Wealth Management<br />
Differences Among Service Providers<br />
Average AUM Per Account<br />
Personal<br />
$125,900<br />
Future Advisor<br />
$74,590<br />
Covestor<br />
$53,671<br />
SigFig<br />
$51,674<br />
Hedgeable<br />
$45,989<br />
Wealthfront<br />
$44,731<br />
Betterment<br />
TradeKing<br />
WiseBanyan<br />
$6,650<br />
$5,194<br />
$22,040<br />
Different platform providers are<br />
targeting different demographics;<br />
some are seeking to stimulate<br />
investing for newcomers while<br />
others are targeting the “mass<br />
affluent” with all of their investing<br />
needs<br />
Acorns<br />
$156<br />
Source: SEC filings.<br />
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