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Digital Wealth Management<br />

Differences Among Service Providers<br />

Average AUM Per Account<br />

Personal<br />

$125,900<br />

Future Advisor<br />

$74,590<br />

Covestor<br />

$53,671<br />

SigFig<br />

$51,674<br />

Hedgeable<br />

$45,989<br />

Wealthfront<br />

$44,731<br />

Betterment<br />

TradeKing<br />

WiseBanyan<br />

$6,650<br />

$5,194<br />

$22,040<br />

Different platform providers are<br />

targeting different demographics;<br />

some are seeking to stimulate<br />

investing for newcomers while<br />

others are targeting the “mass<br />

affluent” with all of their investing<br />

needs<br />

Acorns<br />

$156<br />

Source: SEC filings.<br />

70

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