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Digital Wealth Management
Nick Hungerford, Nutmeg
“Nutmeg is
designed to work
for everybody, be
they super wealthy
or simple savers,
and from
experienced
investors to
newcomers. Our
typical customer is
urban,
technologically
capable,
appreciates highquality
products,
and is time poor.”
Nick
Hungerford
Nutmeg
What was the vision behind founding Nutmeg? Where did the name come from?
Nick Hungerford is the former CEO of Nutmeg. Following a business degree at
Exeter University, Nick worked at Barclays in the areas of product, banking and
wealth management. Nick was a Divisional Director at Brewin Dolphin and has
an MBA from Stanford University in the United States. Nick's industry and
investment views are respected globally and he frequently appears on
Bloomberg, CNBC and BBC and has been quoted in the Financial Times, Wall
Street Journal and many international publications.
We started Nutmeg because of frustration in the exclusivity and lack of transparency in the investment world — and the financial
crisis had shown that we were not the only ones.
Three years on, we have built the UK’s first online discretionary investment management company. We are regulated by the FCA,
endorsed by the UK Government and — most importantly — supported by our many enthusiastic and loyal users.
Nutmeg is free from all of the aspects that made the wealth management industry unpopular. We don’t charge a premium for the
illusion of a personal relationship. We don’t use confusing benchmarks that bear no resemblance to the reality of asset allocation.
We don’t use technical jargon. We don’t lump all your money together in one pot, we let you save for the individual goals you have.
We don’t charge high fees to pay for our huge sales force. We don’t hit you with sneaky charges. We don’t keep you in the dark over
where you’re invested – or how your funds are performing.
Instead, we provide complete transparency – and, we hope, complete peace of mind. We can help set up a portfolio in less than 10
minutes. And you can top up, transfer or withdraw money whenever you like. We constantly manage your portfolio, selecting from a
diverse, global range of assets. And you can get in touch with us by telephone, email or live webchat, so it’s a higher, more
immediate level of service.
As for the name: the spice nutmeg used to be rare and expensive, only available to the few – just like wealth management. Now, just
like wealth management (thanks to Nutmeg), nutmeg is available to everybody.
What types of consumers are you specifically targeting?
Nutmeg is designed to work for everybody, be they super wealthy or simple savers, and from experienced investors to newcomers.
Our typical customer is urban, technologically capable, appreciates high-quality products, and is time poor.
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