MEATing POINT Magazine: #08/ 2016

IFFA REVIEW - INTERVIEWS
Lisa Pitzer,
Marketing Director,
Avure Technologies Inc.
“The AV-X features new
design reduces energy
consumption by up to
50 % as well as reduces
water usage, resulting in
lower energy bills for the
producer.”
Another benefit of Avure HPP machines is that
they are manufactured with ease of maintenance
in mind, resulting in less downtime
than other machines in the market. This is
invaluable when companies are calculating
productivity and their bottom line.
Since some of the top trends addressed at
this year’s IFFA were resource and cost - efficiency,
as well as sustainability, what is your
contribution to these topics?
The AV-X features new design reduces energy
consumption by up to 50 % as well as re-duces
water usage, resulting in lower energy bills for
the producer. Avure machines feature fast
cycling times resulting in greater efficiency
and throughput.
In addition, Avure HPP machines allow producers
to extend the shelf life of their products without
chemical additives, resulting in cleaner labels
and less food waste. This improved shelf life
allows producers to extend the number of
markets they can reach.
What would be your future challenges in
terms of innovative solutions that would
meet your customers’ requirements?
Avure continues to be committed to our
customers, providing everything they need
includ-ing assistance with recipe and product
development, navigating changing food
regulations, machine maintenance and
optimisation for maximum throughput.
www.avure-hpp-foods.com
What kind of innovations did you showcase
at IFFA?
We introduced and showcased our latest
development, the expandable HPP machine,
the AV-X ,which is the biggest advance in
high pressure processing (HPP). Avure’s AV-X
enables food pro-ducers to buy the machine
size that best suits their current needs, and
as the company grows, the machine can be
expanded to keep up with increased production.
When looking at the market-place, we saw
many producers were starting out small but
quickly found that demand for their product
necessitated ramping up volume. Avure’s new
machines allow them to buy the size machine
they need today but doesn’t limit them as their
business increases.
The future is bright for
poultry packaging
Rfresh ® Solutions
A wide range of high barrier MAP and vacuum
skin pack trays for extended product shelf life
Available in industry standard sizes, bespoke
designs and broad colour palette to maximise
shelf impact
Fully recyclable and manufactured from up to
95% post consumer recyclate
What makes your solutions unique and what
differentiates you from your competitors?
There is nothing else like the AV-X expandable
machine in the market. The AV-X is ideal for
product lines that gain rapidly in popularity,
such as cold-pressed juices. If a company is
exploring the HPP juice market, the AV-X can
be an ideal solution, letting them start off in the
most cost-effective way possible and expand
quickly as demand for their product grows.
The AV-X also fea-tures a smaller footprint
that doesn’t take up a lot of extra factory floor
space, even as the capacity of the machine
expands to meet increased demand.
LINPAC, Wakefield Road, Featherstone West Yorkshire, WF7 5DE
t: +44 1977 692400 e: info@linpac.com
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