NUDE Magazine 007

NUDE: What’s your most popular jewelry piece or
clothing item?
GLD: Our most popular jewelry item that we kind
of became known for quickly was the Plug
Pendant. We were kind of the first people to make
a plug, so that has been one of our best-sellers
since day one. Clothing wise, we have some dad
hats that really have helped us break into the
apparel scene. Our first ever non-jewelry item was
the “Hold Onto Your Friends” hat, which remains
extremely popular.
NUDE: The company has a lot of inluencers and
people standing behind it. How do you guys
choose what people to go with?
GLD: We like to bring on inluencers who not only
can look cool repping our jewelry/clothing, but
more importantly, represent the entire GLD brand
and community. The cool thing about our brand is
that we’re not only a jewelry and apparel brand but
as our community knows, we represent a lifestyle.
A lot of the inluencers we work with are able to
relate to us (as well as our community) because
they've been in a similar position, where they were
forced to work hard to achieve their dreams and
get to where they are. This resonates well with our
community and allows everyone to really feel like a
part of the brand, whether you're an inluencer or
someone who follows our Instagram page. So we
really look for people who can see our vision and
want to work with us and be a part of the story.
NUDE: Shop Gld partners with a lot of foundations
and holds a lot of fundraisers. Can you shed more
light on the subject and all that you do?
GLD: Hrt of GLD is another segment of the brand
which allows us to team up with inluencers and our
community to give back and raise money for
meaningful causes. The idea behind it basically is
that we will collab with an inluencer to create an
item for sale and donate a percentage of sales to
raise money for a foundation/charity. So far, we
have created a tremendous amount of interest, and
have multiple projects lined up. Eventually, we are
hoping to make Hrt of GLD its own foundation and
continue building a larger community to help
support important causes.
NUDE: What can we look forward to from the
company this coming year?
GLD: Over the next year we have some really
awesome projects lined up. We definitely want
people to keep an eye out for our Fall/Winter
Apparel Collection, which will be a little bit of a
diferent look than anything we've come up with to
date. Additionally, we have some brand and
inluencer collaborations in the works, most of
which I can't specifically disclose yet, but one that I
can is a pop-up/collab with Future this summer. In
August and September 2016 we have a minicollection
and pop-up shop with Future (August is in
NYC and September is in LA). The exact dates will be
released soon, but both will be the first week of each
month.
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