The Bat & Ball_Business Plan

Local Market
Local Demographics
Type 3 (ACORN) inhabits the local area. Generally speaking, they are
affluent, well educated professionals in senior management that commute
to London (though the trend is for more and more to work from house via
the internet).
They are aged 42- 59 but many are retired. They live in spacious 4
bedroom houses and travel mostly by car, having little or no mortgage;
they pay council tax well above the national average. Interested in current
affairs, they watch satellite TV and read the Telegraph, Times, or Guardian.
They love to eat out!
Local Developments
The Bat & Ball
Estimated local population is around 3,000 and property prices in the area
are buoyant. Generally, they are way above the national average and seem
to be rising steadily.
Most local residents who do not commute seem to be involved in
accountancy, advertising, PR, graphics, marketing, IT, consultancy, health,
teaching, recruitment, hospitality, agriculture or tourism.
There is no indication that they are suffering unduly through
unemployment. Goverment statistics (Office for National Statistics (ONS)
Norris) show unemployment in Horsham declining throughout 2014 to a
low of less than 2% compared with 3.9% nationally.
So a brief snapshot of potential customers would suggest there is more
than average disposable wealth in the area, they are very mobile and they
don’t need babysitters.
There are no planning applications that could affect trade to our
knowledge. Hall & Woodhouse are themselves developing a fine dining
pub - the Foresters at Kirdford may be redeveloped in the near future but
at a distance of nearly 5 miles’ cross country we don’t consider it direct
competition.
There are no significant events under threat or gaining in importance that
we are aware of. As a stand-alone dining destination pub it will be very
much up to us to create events and make them important via our
marketing policies.
in importance that we are aware of. As a stand-alone dining destination
pub it will be very much up to us to create events and make them
important via our marketing policies.
A place to eat, drink and relax