The Bat & Ball_Business Plan
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<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong><br />
<strong>The</strong> Implications for the Target Market<br />
<strong>The</strong> initial aim for the pub is to re-establish a<br />
regular customer base.<br />
This will initially be the local community who<br />
have fallen out of love with the pub and are more<br />
than a little disgruntled with the recent changes –<br />
so a name change would be beneficial to the pub.<br />
However, as <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> is so close to Guilford<br />
and Horsham, the target market is potentially<br />
huge.<br />
This will be of benefit to us as word of mouth and<br />
as <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> becomes an established good<br />
food country pub.<br />
Primary Targets<br />
• Local business people (corporate and small<br />
business) and workers from within a 5-10-mile<br />
radius.<br />
• Local residents from within a 15-mile radius.<br />
Aged 30+ but mostly empty nester’s (45+) and<br />
their friends - carnivorous with open minded<br />
vegetarians.<br />
• Shoppers travelling to and from Guildford,<br />
Horsham, Worthing and Brighton<br />
• Tourists<br />
• Females<br />
Secondary Targets<br />
• Families with a desire for good quality food or<br />
event catering.<br />
• Groups that want to be able to eat/celebrate<br />
together.<br />
A place to eat, drink and relax
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