The Bat & Ball_Business Plan
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<strong>The</strong> Offer<br />
<strong>The</strong> Current Offer<br />
<strong>The</strong> current offer is food driven to the extent that beer drinkers are<br />
discriminated against. <strong>The</strong> food however is more ‘High Brow’ than<br />
‘Destination’. So the offer fails as it does not satisfy a ‘Market’!<br />
Our <strong>Plan</strong> for the Future<br />
‘<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong>’ a contemporary country pub/restaurant, in a classical<br />
setting.<br />
<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong>’s innovative modem English cuisine will only be matched by<br />
it’s beautiful location. We will attract a loyal band of guests who will love<br />
our unique style.<br />
<strong>The</strong> imaginative and carefully crafted wine list will offer fabulous<br />
affordable wines chosen from small, individual producers that perfectly<br />
complement our food offer.<br />
Add the talent of Oscar for sourcing and cooking great local and seasonal<br />
ingredients, the enthusiasm and knowledge of our front of house, and we<br />
have the recipe for an unforgettable dining experience.. Just want a beer?<br />
What could be better than a fresh pint of Tanglefoot.<br />
What sort of pub is <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong>?<br />
<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong><br />
Well, to be succinct it is a contemporary English pub with a lot of Mexican<br />
and European influences, serving fantastic innovative food and drink in a<br />
smart, welcoming environment. <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> will be a focal point for<br />
miles around for all that is best in the catering industry.<br />
It will attract catering students (NVQ) from City College Brighton and<br />
Crawley and the Hospitality and Management department at Surrey<br />
University Guildford.<br />
Its clientele will be sophisticated, intelligent and discerning. Mainly aged<br />
42 and over but with a good smattering of young professionals in the 30-45<br />
bracket.<br />
Drinks will be distinguished by the standard of service and quality of<br />
choice. Great prominence will be put on the integrity of glassware and how<br />
it is maintained. Beers will be carefully looked after and served at the right<br />
temperature and varieties will change along with the season. Wines will be<br />
carefully selected with the current menu in mind and all staff will be<br />
expected to attend regular wine and beer tasting.<br />
A place to eat, drink and relax
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