People Places Practices

The Earthwards ® Approach EN-7
Earthwards ® is the Johnson & Johnson approach
for developing innovative and more sustainable
products. This approach defines how we think
about product life cycles—from formulation and
manufacturing to product use and disposal.
The Earthwards ® approach focuses on
improving the social and environmental impacts
of our products and targets improvements in
seven key areas shown at right. To improve our
performance, we collaborate with internal teams
across all three business segments, and with our
suppliers and customers to identify improvement
opportunities across our value chain. Our life cycle
approach includes considering opportunities to
apply green chemistry principles, improve the
sustainability of our packaging, and reducing
end-of-product-life impacts through recycling and
reprocessing of used equipment.
Within five years of launching Earthwards ® ,
we have surpassed our initial goal of making
significant improvements to 60 products by 2015,
with 80 products being Earthwards ® recognized
at the end of 2015. Going forward, our 2020
Citizenship & Sustainability goal is to fully integrate
sustainable design solutions into our product
innovation processes.
Our portfolio of Earthwards ® -recognized
products currently reflects a broad range of
improvements, the majority of which go above
and beyond the minimum requirement of 10
percent improvement. Specifically, our portfolio
of 80 Earthwards ® -recognized products currently
reflects the following improvements across the
seven key impact areas:
Impact Area
Number of
Improvements
Materials 85
Packaging 70
Energy 45
Waste 19
Water 18
Social 35
Innovation 25
These improvements have resulted in the
following reductions from products that
were recognized up through and including
2014: EN27
Packaging
Approximately 3,600 metric tons (MTs) of
reduction in packaging
Materials
Approximately 18,270 MTs of materials
removed
Water
Approximately 6,630 liters of less water
used
Waste
Approximately 3,630 MTs of waste reduced
For more information on the Earthwards ® process,
see Product Stewardship/Earthwards ® .
Earthwards ® -Recognized
Products
24
2011
2012
33
52
73
2013
80
2014
2015
Materials Packaging Energy
Waste
Water Social Innovation
2015 Citizenship & Sustainability Report 36