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Chapter Eight
Emotional Thoughts Sound Logical
The problem with core emotional thoughts is that they sound
logical. When someone in the E quadrant becomes fearful, their logical
thought is: “Play it safe. Don’t take risks.” To someone in the I quadrant,
however, that is not logical at all.
For people in the S quadrant, when the issue of trusting others to
do a good job comes up, their logical thought may go like this: “I’ll just
do it myself.”
That is why so many S-type businesses are often family businesses.
There is a greater sense of trust. For them, blood is definitely thicker
than water.
Different quadrants, different logic, different thoughts, different
actions, different haves, same emotions.
What determines what we do is how we individually respond
to emotions.
I Don’t Feel Like It
One way to know if you’re thinking emotionally instead of rationally
is when you use the word “feel” in conversation. For example, many
people who are run by their emotions say things like: “I don’t feel like
exercising today.” Logically, they know they should exercise.
Many people who struggle financially are not able to control how
they feel, or they let their feelings dictate their thoughts. I hear them say:
• “I don’t feel like learning about investing. It’s too much trouble.”
• “Investing doesn’t feel right for me.”
• “I don’t feel like telling my friends about my business.”
• “I hate the feeling of being rejected.”
Parent or Child
Those are thoughts generated from emotions, not logic. In pop
psychology, it’s the battle between the parent and child. The parent
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