Richdads-CASHFLOW-Quadrant-

Chapter Eight
but in the long term made no sense. The good news is that, once we
made it across to the other side of the CASHFLOW Quadrant, the old
thoughts stopped screaming and the new thoughts became our reality.
Today, I understand the emotions when a person says: “I can’t take
risks. I have a family to think about. I must have a secure job.” Or “It
takes money to make money. That’s why I can’t invest.” Or “I’ll do it on
my own.”
I feel their thoughts, for I have had those thoughts myself. But
looking across the CASHFLOW Quadrant, having achieved financial
freedom in the B and I quadrants, I can truly say that having financial
freedom is a much more peaceful and secure way of thinking.
Differences between E and B
Core emotional values cause different points of view. The struggle
in communication between business owners and employees is often
caused by differences in emotional values. There has always been a
struggle between the E and the B because one wants more pay, and the
other wants more work. That is why we often hear: “I’m overworked
and underpaid.”
And from the other side we often hear: “What can we do to
motivate them to work harder and be more loyal without paying them
any more?”
Differences between B and I
There is also constant tension between business owners and the
investors in that business, often called the shareholders. One wants more
capital, and the other wants greater dividends.
A conversation at a shareholders meeting may sound like this:
Company managers: “We need a private jet so our executives can get
to their meetings faster.”
Investors: “We need fewer executives. Then we won’t need a private jet.”
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