South Africa Edition 2
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development programme. Senior managers are<br />
given the opportunity to enhance their global<br />
professional perspective, strategic leadership<br />
skills and organizational decision-making<br />
abilities<br />
• Master of Business Administration (MBA) (In<br />
co-operation with OU Business School, UK):<br />
Focuses on providing practical tools to improve<br />
the management of change processes, with<br />
clear strategic intent. It is intended for those<br />
with an undergraduate degree, specifically<br />
managers wanting to enhance careers via a<br />
globally-recognised master’s qualification<br />
• Doctor of Business Leadership (DBL): The<br />
highest academic qualification a university<br />
can award, a doctoral degree indicates the<br />
successful candidate is able not only to<br />
collect and use existing knowledge, but also<br />
contribute to that knowledge. It is targeted at<br />
specialists wishing to conduct research in an<br />
area of management, or participants furthering<br />
their academic careers<br />
Certificate programmes:<br />
• Executive Development Programme (EDP):<br />
Focuses on the philosophy and strategies of<br />
leadership in practice, with an international<br />
view of the organisation and its business<br />
environment. Targeted at senior managers with<br />
at least 10 years management experience<br />
• Management Development Programme<br />
(MDP): Aims to equip middle managers<br />
to become effective team players, pursuing<br />
excellence within their companies. It is<br />
designed to facilitate an understanding of the<br />
key competencies required for each of the<br />
functional areas of management.<br />
• Advanced Project Management Programme<br />
(APM): Develops skilled, professional,<br />
results-orientated managers who can meet<br />
the requirements of other functional managers<br />
within their organisations and who are able to<br />
complete projects on time and within budget<br />
while meeting expectations<br />
• Advanced Professional Management<br />
Programme (APMP): Equips managers with<br />
tools and techniques to implement performance<br />
improvements at a team, departmental, project<br />
or small organisation level<br />
Management orientation:<br />
• Fundamental Management Programme (FMP):<br />
Equips entry-level managers with knowledge<br />
and hands-on skills that enable them to handle<br />
fundamental management aspects and be<br />
leaders in rapidly changing organisations<br />
• Professional Management Programme (PMP):<br />
Facilitates development of managerial and<br />
leadership competencies. Participants learn<br />
how to integrate theory and practice<br />
• Practical Project Management (PPM): Equips<br />
entry level managers with the practical skills<br />
to transform ideas into successful projects or<br />
ventures<br />
Specialised programmes:<br />
• Programme in E-Commerce (PEC): A highprofile,<br />
market-driven programme, providing<br />
professional management and leadership<br />
development at a post-graduate level in the<br />
field of e-commerce, e-business and Internet<br />
strategy<br />
• Development Programme in Labour Relations<br />
(DPLR): Equips participants with managerial,<br />
professional and individual competencies to be<br />
effective specialist leaders and consultants in<br />
managing employment relations, and assisting<br />
with the facilitation role between the social<br />
partners - namely trade unions, employers and<br />
government. It targets current and prospective<br />
labour relations practitioners, human resource<br />
professionals and line managers, CCMA<br />
Commissioners and Case Management<br />
Officers, bargaining council representatives,<br />
trade union representatives, public service<br />
employees, or those wishing to enter the HR<br />
or industrial relations field<br />
• Public Sector Governance (PSG): Provides<br />
senior executives with practical competencies<br />
to analyse and solve problems to provide<br />
informed opinions and make complex decisions<br />
on matters relating to the different aspects of<br />
public sector governance<br />
The Unisa SBL website offers a comprehensive<br />
list of all available courses with a breakdown of<br />
course content, enrolment dates and tuition fees.<br />
RECENT DEVELOPMENTS<br />
Acclaimed academic, businessman and renowned<br />
author Dr David N. Abdulai was recently appointed<br />
Executive Director of the SBL, following a twoyear<br />
search for the ideal candidate.<br />
Dr Abdulai holds a BA in Political Science<br />
and Journalism from Howard University and an<br />
MA in International Development Economics<br />
from the School of International Service (SIS) at<br />
American University in Washington, DC. His PhD<br />
(Distinction) is in International Economics and<br />
Technology Analysis and Management from the<br />
Graduate School of International Studies (GSIS),<br />
University of Denver in Colorado, USA.<br />
Before joining the SBL, Dr Abdulai was<br />
based in Malaysia where he worked as Dean of<br />
the Faculty of Business and Law at Multimedia<br />
University, and as Director of Internationalisation<br />
of the University. He also worked as CEO<br />
of Nolaygewerks Initiatives, a management<br />
consulting company.<br />
PROMOTION<br />
The SBL utilizes traditional marketing tools for<br />
promotional purposes. Advertising and editorial<br />
is placed in leading newspapers, and contributions<br />
appear in relevant supplements and surveys.<br />
The SBL has been featured in leading business<br />
publications such as CEO Magazine and Succeed,<br />
whilst guests and management have appeared on<br />
various TV programmes.<br />
Successful promotional events include:<br />
• Open days<br />
• Alumni events<br />
• Leadership In Practice Awards: Winners have<br />
included Sizwe Nxasana, Wendy Luhabe, Eric<br />
Molobi, and Alan Knott-Craig<br />
• Seminars<br />
• The Business School Expo<br />
• HR Expos nationally<br />
The SBL recently launched new print adverts,<br />
focusing on new courses, leadership seminars<br />
and other offerings designed to encourage<br />
enrollment.<br />
BRAND VALUES<br />
The SBL is the business school of preference<br />
for students and staff from <strong>Africa</strong> and around<br />
the world, owing to its state-of-the-art products,<br />
effective marketing and image building. It<br />
is a leading provider of business education<br />
programmes matching the demands of the market.<br />
Brand values include:<br />
• Research excellence<br />
• National knowledge development<br />
• Community development and upliftment<br />
• Service Excellence<br />
The brand embodies a healthy, secure,<br />
transparent and stimulating environment for staff<br />
and students.<br />
THINGS YOU DIDN’T KNOW ABOUT<br />
UNISA SBL<br />
Graduates from the SBL make up<br />
approximately 40 percent of MBL/MBA<br />
graduates in <strong>South</strong> <strong>Africa</strong><br />
Over one hundred and fifty of its MBL<br />
graduates appear in the Who’s Who of<br />
<strong>South</strong>ern <strong>Africa</strong> Business manual<br />
UNISA SBL was the first business school<br />
in the world to introduce the Master of<br />
Business Leadership (MBL) and the<br />
Doctorate in Business Leadership (DBL)<br />
The SBL has the highest female<br />
representation amongst business schools<br />
on its management and faculty