South Africa Edition 2

THE MARKET
The Bosch Service (BS) offers “bumper to
bumper” service for all vehicle makes for both
petrol and diesel powered vehicles. The brand
targets the motorist in general from lower to
higher income groups that have vehicles over the
ages of 3 years or out of motor plan.
Where poor quality service and parts in
independent automotive workshops have created
a negative stigma in the automotive repair and
service industry over the years, motorists seek
to take their vehicles to a reliable franchised
workshop where quality and service standards
are guaranteed. Bosch Service focuses on highest
technical competence, service affordability and
customer care awareness, offering peace of mind
to those who require the best service for their
vehicles.
The BS network expansion strategy, as well as
the decline of non-franchise workshops over the
next decade, looks set to elevate the BS network
to becoming the largest non-OE workshop
organisation in Southern Africa.
ACHIEVEMENTS
Bosch Service comprises of independently
owned workshops under the guidance of, and
contracted to, Robert Bosch South Africa (Pty)
Ltd. Each workshop is committed to conforming
to the standards and guidelines as laid out by
Bosch. Today there are more than 130 workshops
in Southern Africa and 13,000 Bosch Service
workshops worldwide, making this concept
the largest service network globally. Every
dealership is dedicated to ensuring greater safety
and reliability on the road. Everywhere, drivers
can now benefit from the first class service, expert
know-how and quality automotive spare parts that
form the Bosch signature. The network of South
African Bosch Service dealers - which offer
diagnostics, maintenance and repair services - is
growing steadily. Over the next three years, their
number is set to increase from the present 130
to 175. In addition, there are some 30 specialist
diesel workshops. Whether it’s a repair, seasonal
maintenance or travel check-up, vehicles,
whatever type they may be, are in the very best
hands. From mechanical to electrics and diesel
technology, Bosch automotive professionals are
experts in their field and work with cutting edge
testing technology.
HISTORY
The brand was born in 1921 as the “Bosch
Dienst” in Germany and later expanded its
presence globally and in South Africa, where the
first Bosch Service was opened in 1937.
1996 saw the 75 year celebration of the global
network, however at the time Bosch Dienst was a
specialist workshop. This changed in 1999, with
the specialist workshops adopting “bumper-tobumper”
servicing, meaning that they cover all
service and repair aspects of any motor vehicle,
technical competence and customer care.
Since then, growth has been consistent all over
the world and here in South Africa. All this at
affordable prices.
Bosch Services caters for all vehicles on
South African roads, from older vehicles to
the latest high-tech vehicle. All services follow
vehicle manufacturers’ specifications.
PRODUCT
The Bosch Service concept is a leader in its field,
determined to offer the motorist an innovative
vehicle servicing experience in terms of technical