Dazzle Fall Issue 2016
We’re excited to bring you our fall issue of Dazzle, the official magazine of Ideaworks Marketing! We sincerely hope you enjoy reading through this issue and find its contents both interesting and informative. Some articles which may be of particular interest to you include: • “Brand ID: The marketing technology you shouldn’t live without” (pg. 6) • “Challenging Goliath: How small brands can challenge industry giants” (pg. 12) • “Take two and call us in the morning,” which offers helpful marketing tips you can implement right away (pg. 24) • Plus, a friendly peek into what’s happening at our agency with “Life @ 197” (pg. 22) Please don’t hesitate to reach out to us with feedback or questions on anything you come across in this issue. We would also love to hear your thoughts on any topics you’d like to see covered in the future. Until next time, enjoy this issue of Dazzle. - Chelsey Tupper, editor-in-chief
We’re excited to bring you our fall issue of Dazzle, the official magazine of Ideaworks Marketing! We sincerely hope you enjoy reading through this issue and find its contents both interesting and informative. Some articles which may be of particular interest to you include:
• “Brand ID: The marketing technology you shouldn’t live without” (pg. 6)
• “Challenging Goliath: How small brands can challenge industry giants” (pg. 12)
• “Take two and call us in the morning,” which offers helpful marketing tips you can implement right away (pg. 24)
• Plus, a friendly peek into what’s happening at our agency with “Life @ 197” (pg. 22)
Please don’t hesitate to reach out to us with feedback or questions on anything you come across in this issue. We would also love to hear your thoughts on any topics you’d like to see covered in the future.
Until next time, enjoy this issue of Dazzle.
- Chelsey Tupper, editor-in-chief
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
COVER FEATURE<br />
CHALLENGING<br />
GOLIATH<br />
How small brands can challenge industry giants<br />
THINK ABOUT THOSE<br />
BRANDS YOU SEE, HEAR,<br />
AND READ ABOUT<br />
ALL THE TIME LIKE UBER,<br />
DYSON, DOLLAR SHAVE<br />
CLUB AND AIRBNB.<br />
WHY DO YOU THINK THESE<br />
BRANDS ARE PLASTERED<br />
ALL OVER THE PLACE?<br />
W<br />
henever anyone starts a business or is trying to grow a business, it’s always the same<br />
dream – visions of your logo and company name everywhere, not being able to keep your<br />
shelves stocked, not having enough manpower to keep up with demand, phones ringing<br />
off the hook, social feeds full of conversations between engaged consumers, and too many<br />
media requests and mentions to count. However, rarely does this happen. Why? Because<br />
most times, business owners do not stop to give their company’s brand serious thought.<br />
You might have a great product or service to offer, but if you don’t position your brand<br />
correctly, your business won’t achieve true success.<br />
12 DAZZLE FALL <strong>2016</strong><br />
BY: CHELSEY TUPPER
Change language