2016 Mtns & Mesas with covers
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page 10<br />
Mountains & <strong>Mesas</strong><br />
Pot Tourism<br />
The legalization of marijuana in Colorado has created a whole new<br />
class of tourist chasing a new take on the Rocky Mountain High<br />
So, this is a story topic I did not imagine myself<br />
writing two years ago. Pot. Tourism.<br />
But here in <strong>2016</strong>, I would be remiss if I did not<br />
mention the incredible boom marijuana has injected<br />
into the Colorado Tourism industry. And it’s not one<br />
you’re going to hear about in most official tourism<br />
sources.<br />
Cannabis tourism is already a big draw for many<br />
Colorado visitors. According to the Denver Business<br />
Journal, a Colorado Tourism Office survey recently<br />
released showed 48 percent of summer travelers<br />
were influenced by legal recreational pot -- even<br />
thought the state's $4.5 million tourism ad campaign<br />
promoting sprawling backcountry, hot springs and<br />
rugged mountains makes no mention of local marijuana<br />
outlets.<br />
Despite the study's findings, state tourism offices<br />
remain unconvinced legal cannabis is contributing<br />
to the state's record-setting $18.6 billion tourism<br />
revenue, up 7.4 percent from 2013, also a record-setting<br />
year. Roughly 7 million out-of-state travelers<br />
visit for the state's ski season, out of a total of 71.3<br />
million visitors annually.<br />
Critics of advertising Colorado as a stoner haven<br />
said any remaining stigma associated <strong>with</strong> pot<br />
smoking could infringe on the state's family-friendly<br />
reputation. Marijuana lounges are still illegal in the<br />
state, <strong>with</strong> consumption limited to private homes<br />
and hotels, and cannabis-friendly accommodations<br />
are difficult to come by. Inquiries about weed retail<br />
remain few and far between, according to the Colorado<br />
Tourism Office.<br />
The resistance has some pot business owners exasperated.<br />
They claim tourism offices that refuse to<br />
market Colorado's weed-themed attractions are<br />
doing taxpayers a disservice and missing an opportunity<br />
to give the state a competitive edge this season<br />
as travelers start to research ski destinations.