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DT<br />

<strong>12</strong><br />

Business<br />

THURSDAY, DECEMBER 1, <strong>2016</strong><br />

CAPITAL MARKET SNAPSHOT: WEDNESDAY<br />

DSE Broad Index 4,801.2 0.2% ▲ Index 1,140.6 0.5% ▲ 30 Index 1,775.3 0.4% ▲ Turnover in Mn Tk 6,305.9 -22.0% ▼ Turnover in Mn Vol 201.5 -32.0% ▼<br />

CSE All Share Index 14,778.2 0.0% ▲ 30 Index 13,178.9 -0.2% ▼ Selected Index 8,987.7 0.0% ▲ Turnover in Mn Tk 394.9 -14.2% ▼ Turnover in Mn Vol 14.4 -32.9% ▼<br />

Huawei plans to be top smartphone<br />

brand in Bangladesh by 2018<br />

• Ishtiaq Husain<br />

Huawei mobile company is a Chinese<br />

multinational telecommunications<br />

company with presence in<br />

more than 170 countries. One-third<br />

of the world’s population are said<br />

to be using Huawei products and<br />

solutions.<br />

Ingmar Wang, director (device<br />

business) of Huawei Technologies in<br />

Bangladesh, has recently been interviewed<br />

by Dhaka Tribune. Excerpts<br />

from the interview are as follows.<br />

How will you evaluate Huawei’s<br />

performance in Bangladesh<br />

market?<br />

Huawei is the fastest growing<br />

brand in Bangladesh. Though the<br />

company has so far held 3% of the<br />

market share, it is now the third<br />

largest brand following Symphony<br />

and Samsung in Bangladesh.<br />

We, in fact, started Smartphone<br />

business here just last year on a<br />

large scale. Previously, we had a<br />

limited production for the market.<br />

Huawei is growing fast. Is it going<br />

to overtake other competitors in<br />

the market soon?<br />

We want to be the number one<br />

brand in Bangladesh by 2018. We<br />

expect we will rise to the second<br />

position next year.<br />

Smartphone now accounts for<br />

around 30% of the country’s mobile<br />

phone market, which is growing<br />

every year. The growth was<br />

boosted especially after the launch<br />

of the 3G mobile broadband.<br />

Users of all ages are now having<br />

smartphones as prices have become<br />

reasonable. We believe that<br />

there is an ample scope for the sector<br />

to grow further. We can further<br />

expand the marker to semi-urban<br />

and rural areas. While now more<br />

than half a million smartphone sets<br />

are being sold a month, the number<br />

may increase to 800,000 in next<br />

couple of years.<br />

Why did users respond so well?<br />

First, this was because of our product<br />

itself. People love our innovative<br />

product designs. Our product<br />

prices are also within reasonable<br />

level compared to others.<br />

We also have invested big<br />

amounts in promotional campaign<br />

and publicity. Star cricketer Shakib<br />

Al Hasan is our partner in publicity<br />

campaign. We already opened<br />

nearly 350 outlets across the country.<br />

Huawei has opened six service<br />

Ingmar Wang, director (device business) of Huawei in Bangladesh, speaks to Dhaka Tribune recently<br />

centres to provide post-sale customer<br />

services. By the end of this<br />

year, the number of service centres<br />

will reach 13.<br />

How did Huawei face competition<br />

when it entered the market?<br />

At the beginning, we faced a hard<br />

competition from the brands<br />

aleady existing. But we believed<br />

that we could overcome by ensuring<br />

quality. We understood that our<br />

prices should be reasonable as other<br />

brands had a bit high prices.<br />

Does Huawei have any plan to set<br />

up handset manufacturing plant in<br />

Bangladesh?<br />

Definitely we have a plan to open a<br />

mobile phone handset plant here.<br />

Huawei focuses on quality products.<br />

We have handset test centres<br />

in Shanghai, Beijing and Shenzhen<br />

of China. First we want to ensure<br />

quality and so, before launching a<br />

plant, we will set up a test centre.<br />

India is quite a similar to that of<br />

Bangladesh. Three years ago, when<br />

I visited India, someone asked me<br />

the same question about setting<br />

up of factories. After 3 years, the<br />

dream would come true in India.<br />

How much the company<br />

investments in its Research and<br />

Development wing?<br />

Every year Huawei invested 3% of<br />

its total revenue in research and<br />

development. We guarantee our<br />

customers that we will offer them<br />

the latest technology. For example,<br />

we can offer the best speed due to<br />

an agreement with google. Google<br />

has chosen us because of our product<br />

quality.<br />

What are the challenges in this<br />

market?<br />

Grey market is one of the key challenges<br />

that we see in the coming<br />

days. We ask for strict policy and<br />

proper enforcement in this regard.<br />

High import duty is also another<br />

challenge. If this can be kept within<br />

a reasonable limit, we believe<br />

the smartphone industry will grow<br />

further in Bangladesh. Big competition<br />

is in price as most of Bangladesh<br />

consumers are sensitive to<br />

price levels.<br />

Do you have any good news for the<br />

Bangladesh customers?<br />

We are launching a new flagship<br />

handset GR5 2017 for our Bangladeshi<br />

customers. We will launch<br />

the product on December 1, <strong>2016</strong> in<br />

the market. Moreover, a new promotional<br />

handset will be launched<br />

jointly with Grameenphone,<br />

MEHEDI HASAN<br />

Banglalink and Robi with special<br />

bundle offers. Besides, we are giving<br />

customers SD cards, T-shirts and<br />

selfie sticks as gifts with handsets.<br />

Going beyond Bangladesh, where<br />

does Huawei stand in the global<br />

market?<br />

I would say we are doing excellent<br />

job in the global smartphone market.<br />

In 20<strong>12</strong> we launched the product.<br />

We design our products so<br />

they suit to the tastes of people of<br />

all ages. In just two years, we rose<br />

to the second position in global<br />

market. Now we hope to be the top<br />

global brand. •<br />

Date to launch<br />

limited tender<br />

for China soon<br />

• Asif Showkat Kallol<br />

Bangladesh and China will jointly<br />

announce the date for introducing<br />

limited tender processing system<br />

for Chinese firms soon to implement<br />

the development projects in<br />

Bangladesh with Chinese credits.<br />

Finance Minister AMA Muhith<br />

came up with the disclosure while<br />

talking to the reporters after the<br />

meeting of the Cabinet Committee<br />

on Economic Affairs held at the<br />

secretariat yesterday.<br />

‘The limited tender<br />

system is for the<br />

China-funded<br />

projects taken after<br />

Aug <strong>12</strong>, 2015’<br />

Muhith said: “A total of seven<br />

pending Chinese development projects<br />

in Bangladesh will be executed<br />

under the government-to-government<br />

process.”<br />

The cabinet committee has approved<br />

a proposal to introduce<br />

limited tender processing system<br />

for Chinese firms to implement development<br />

projects in Bangladesh<br />

with Chinese credits.<br />

According to the ERD proposal,<br />

the limited tender system would<br />

be applicable to the China-funded<br />

projects taken after August <strong>12</strong>, 2015<br />

while direct procurement system<br />

would be applied for the projects<br />

taken before August <strong>12</strong>, 2015.<br />

Ministries and divisions will follow<br />

the directives given by the cabinet<br />

division in relation to the China-funded<br />

development projects.<br />

In the proposal, the ERD said:<br />

“China has abstained from investing<br />

in new Bangladeshi projects as<br />

limited tender processing system<br />

for the Chinese firms has not been<br />

finalised yet.” •

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