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DT<br />
<strong>12</strong><br />
Business<br />
THURSDAY, DECEMBER 1, <strong>2016</strong><br />
CAPITAL MARKET SNAPSHOT: WEDNESDAY<br />
DSE Broad Index 4,801.2 0.2% ▲ Index 1,140.6 0.5% ▲ 30 Index 1,775.3 0.4% ▲ Turnover in Mn Tk 6,305.9 -22.0% ▼ Turnover in Mn Vol 201.5 -32.0% ▼<br />
CSE All Share Index 14,778.2 0.0% ▲ 30 Index 13,178.9 -0.2% ▼ Selected Index 8,987.7 0.0% ▲ Turnover in Mn Tk 394.9 -14.2% ▼ Turnover in Mn Vol 14.4 -32.9% ▼<br />
Huawei plans to be top smartphone<br />
brand in Bangladesh by 2018<br />
• Ishtiaq Husain<br />
Huawei mobile company is a Chinese<br />
multinational telecommunications<br />
company with presence in<br />
more than 170 countries. One-third<br />
of the world’s population are said<br />
to be using Huawei products and<br />
solutions.<br />
Ingmar Wang, director (device<br />
business) of Huawei Technologies in<br />
Bangladesh, has recently been interviewed<br />
by Dhaka Tribune. Excerpts<br />
from the interview are as follows.<br />
How will you evaluate Huawei’s<br />
performance in Bangladesh<br />
market?<br />
Huawei is the fastest growing<br />
brand in Bangladesh. Though the<br />
company has so far held 3% of the<br />
market share, it is now the third<br />
largest brand following Symphony<br />
and Samsung in Bangladesh.<br />
We, in fact, started Smartphone<br />
business here just last year on a<br />
large scale. Previously, we had a<br />
limited production for the market.<br />
Huawei is growing fast. Is it going<br />
to overtake other competitors in<br />
the market soon?<br />
We want to be the number one<br />
brand in Bangladesh by 2018. We<br />
expect we will rise to the second<br />
position next year.<br />
Smartphone now accounts for<br />
around 30% of the country’s mobile<br />
phone market, which is growing<br />
every year. The growth was<br />
boosted especially after the launch<br />
of the 3G mobile broadband.<br />
Users of all ages are now having<br />
smartphones as prices have become<br />
reasonable. We believe that<br />
there is an ample scope for the sector<br />
to grow further. We can further<br />
expand the marker to semi-urban<br />
and rural areas. While now more<br />
than half a million smartphone sets<br />
are being sold a month, the number<br />
may increase to 800,000 in next<br />
couple of years.<br />
Why did users respond so well?<br />
First, this was because of our product<br />
itself. People love our innovative<br />
product designs. Our product<br />
prices are also within reasonable<br />
level compared to others.<br />
We also have invested big<br />
amounts in promotional campaign<br />
and publicity. Star cricketer Shakib<br />
Al Hasan is our partner in publicity<br />
campaign. We already opened<br />
nearly 350 outlets across the country.<br />
Huawei has opened six service<br />
Ingmar Wang, director (device business) of Huawei in Bangladesh, speaks to Dhaka Tribune recently<br />
centres to provide post-sale customer<br />
services. By the end of this<br />
year, the number of service centres<br />
will reach 13.<br />
How did Huawei face competition<br />
when it entered the market?<br />
At the beginning, we faced a hard<br />
competition from the brands<br />
aleady existing. But we believed<br />
that we could overcome by ensuring<br />
quality. We understood that our<br />
prices should be reasonable as other<br />
brands had a bit high prices.<br />
Does Huawei have any plan to set<br />
up handset manufacturing plant in<br />
Bangladesh?<br />
Definitely we have a plan to open a<br />
mobile phone handset plant here.<br />
Huawei focuses on quality products.<br />
We have handset test centres<br />
in Shanghai, Beijing and Shenzhen<br />
of China. First we want to ensure<br />
quality and so, before launching a<br />
plant, we will set up a test centre.<br />
India is quite a similar to that of<br />
Bangladesh. Three years ago, when<br />
I visited India, someone asked me<br />
the same question about setting<br />
up of factories. After 3 years, the<br />
dream would come true in India.<br />
How much the company<br />
investments in its Research and<br />
Development wing?<br />
Every year Huawei invested 3% of<br />
its total revenue in research and<br />
development. We guarantee our<br />
customers that we will offer them<br />
the latest technology. For example,<br />
we can offer the best speed due to<br />
an agreement with google. Google<br />
has chosen us because of our product<br />
quality.<br />
What are the challenges in this<br />
market?<br />
Grey market is one of the key challenges<br />
that we see in the coming<br />
days. We ask for strict policy and<br />
proper enforcement in this regard.<br />
High import duty is also another<br />
challenge. If this can be kept within<br />
a reasonable limit, we believe<br />
the smartphone industry will grow<br />
further in Bangladesh. Big competition<br />
is in price as most of Bangladesh<br />
consumers are sensitive to<br />
price levels.<br />
Do you have any good news for the<br />
Bangladesh customers?<br />
We are launching a new flagship<br />
handset GR5 2017 for our Bangladeshi<br />
customers. We will launch<br />
the product on December 1, <strong>2016</strong> in<br />
the market. Moreover, a new promotional<br />
handset will be launched<br />
jointly with Grameenphone,<br />
MEHEDI HASAN<br />
Banglalink and Robi with special<br />
bundle offers. Besides, we are giving<br />
customers SD cards, T-shirts and<br />
selfie sticks as gifts with handsets.<br />
Going beyond Bangladesh, where<br />
does Huawei stand in the global<br />
market?<br />
I would say we are doing excellent<br />
job in the global smartphone market.<br />
In 20<strong>12</strong> we launched the product.<br />
We design our products so<br />
they suit to the tastes of people of<br />
all ages. In just two years, we rose<br />
to the second position in global<br />
market. Now we hope to be the top<br />
global brand. •<br />
Date to launch<br />
limited tender<br />
for China soon<br />
• Asif Showkat Kallol<br />
Bangladesh and China will jointly<br />
announce the date for introducing<br />
limited tender processing system<br />
for Chinese firms soon to implement<br />
the development projects in<br />
Bangladesh with Chinese credits.<br />
Finance Minister AMA Muhith<br />
came up with the disclosure while<br />
talking to the reporters after the<br />
meeting of the Cabinet Committee<br />
on Economic Affairs held at the<br />
secretariat yesterday.<br />
‘The limited tender<br />
system is for the<br />
China-funded<br />
projects taken after<br />
Aug <strong>12</strong>, 2015’<br />
Muhith said: “A total of seven<br />
pending Chinese development projects<br />
in Bangladesh will be executed<br />
under the government-to-government<br />
process.”<br />
The cabinet committee has approved<br />
a proposal to introduce<br />
limited tender processing system<br />
for Chinese firms to implement development<br />
projects in Bangladesh<br />
with Chinese credits.<br />
According to the ERD proposal,<br />
the limited tender system would<br />
be applicable to the China-funded<br />
projects taken after August <strong>12</strong>, 2015<br />
while direct procurement system<br />
would be applied for the projects<br />
taken before August <strong>12</strong>, 2015.<br />
Ministries and divisions will follow<br />
the directives given by the cabinet<br />
division in relation to the China-funded<br />
development projects.<br />
In the proposal, the ERD said:<br />
“China has abstained from investing<br />
in new Bangladeshi projects as<br />
limited tender processing system<br />
for the Chinese firms has not been<br />
finalised yet.” •