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CLUB COMPETITIONS<br />

“It is always<br />

great to be back<br />

in Cologne.<br />

The atmosphere<br />

is simply brilliant;<br />

the fans go off<br />

like fireworks in<br />

the stands. This is<br />

handball at<br />

its best”<br />

Stefan Lövgren at the VELUX EHF<br />

FINAL4 in Cologne (2016)<br />

former Yugoslavia were hard to define. But<br />

a start had been made.<br />

The first playing system survived the first<br />

three seasons up to and including 1995-<br />

96, in both the men’s and the women’s<br />

competitions. Yet even at this early stage,<br />

the huge sporting and economic potential<br />

of the Men’s Champions League already<br />

started to emerge. The Croatian champion<br />

Badel Zagreb, for example, played<br />

all group matches and even the home<br />

match of the 1995 Champions League<br />

final against winner Bidasoa Irun in soldout<br />

arenas, attracting crowds of 12,000<br />

spectators. For German champion THW<br />

Kiel, the Champions League was likewise<br />

good business, said jubilant manager Uwe<br />

Schwenker. Schwenker happily raked in<br />

some 600,000 Deutschmark in revenues<br />

for the club, as the three home matches<br />

against Irun, OM Vitrolles and Dukla<br />

Prague were nearly sold out.<br />

Due to smaller arena capacities and the<br />

lesser appeal of women’s handball in the<br />

relevant markets, revenues from ticket<br />

sales did not reach similar levels in the<br />

134

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