ehf_25yers_book_webversion

More documents

Recommendations

Info

EUROPEAN CHAMPIONSHIPS The Women’s European Championships have recently also hit record after record. In the wake of the Women’s EHF EURO 2014 in Hungary and Croatia, the EHF and its marketing partner Infront Sports & Media reported the largest audiences in the event’s history. The cumulative number of spectators amounted 723 million, up 90 percent versus the Women‘s EHF EURO 2012 and more than 50 percent above the previous all-time record registered in the Women’s EHF EURO 2006 in Sweden (461 million). In terms of broadcast hours, the results are equally remarkable. With 1,919 broadcast hours, the women’s 2014 tournament in Hungary and Croatia further confirms its upward trend through an impressive 65 per cent climb of 758 hours compared to 2012. Overall, the tournament was aired in 145 countries, following agreements brokered by Infront with 85 broadcasters receiving an HDTV signal produced with up to 15 cameras per match. The strong increase was a result of the successful, market-by-market sales approach by Infront, which has seen a much broadened reach in South America, as well as intensified news coverage worldwide. Together with the Men’s EHF EURO, 2014 was the strongest year in terms of exposure for European handball, totalling 4,252 broadcast hours. Jean Brihault, EHF President, commented: “These extremely positive audience figures underline once again the huge worldwide following that the EHF EURO events enjoy, whilst at the same time showing us just how popular the women’s game is with TV audiences. The continued investment by the EHF and our partners Infront in digital media is also paying dividends, helping us to attract an ever-increasing number of new fans to our sport.” Overall, the digital campaign for the Women’s EHF EURO 2014 resulted in improved visitor numbers across all available platforms. Strong fan engagement 80
has been fostered even further through the tournament’s social media outreach across Twitter, Facebook and Instagram. The re-launched official championship website at www.ehf-euro.com attracted more than 3.3 million page views from 275,000 unique visitors. Particularly striking was the increase in the number of mobile users, benefitting from the website’s new responsive design. Streaming was offered through the dedicated ehfTV.com channel, with in excess of 550,000 video streams watched live and on-demand. In addition, handball fans were able to enjoy near-live clips and daily programme teasers together with special highlights on the championship’s official YouTube Channel, resulting in more than 2.3 million minutes of video watched. The increased exposure was beneficial not only for the sport and its fans but also the eight official sponsors that Infront had secured for the women’s championship: Actavis (generic pharmaceuticals), AJ (office furniture), Bauhaus (workshop, house and garden specialist), bring (transport, warehousing and logistical services), engelbert strauss (workwear), Gjensidige “The players are of course exposed to enormous levels of stresses and strains. The ECh, however, is what it is: a top product” Helmut Höritsch, EHF senior manager, after the Men’s EHF EURO 2004 in Slovenia (insurance), Grundfos (pump systems) and Intersport (sports goods retailer). These are impressive results considering that women’s team sports – and this applies not only to handball – have traditionally required more complex marketing efforts. The recognizable determination not to make any difference in organising, developing and marketing men’s and women’s handball was documented by EHF delegates as early as at the umbrella organisation’s founding session in 1991. And it was hence only logical that the history of the Women’s EHF EURO also commenced in the year of 1994. As a matter of fact, the 1st Women’s EHF EURO held in Germany (17 to 25 September 1994) enjoyed a better start than the men’s. In many respects, the level of performance was higher than in the men’s first-ever event in Portugal. After the inaugural game, which was played by very evenly-matched teams and drew large crowds, with the Danes finally gaining the upper hand over the home team in the final, the EHF was very happy with the results. Media coverage was rated as “overwhelming” as more than 53 million viewers in 15 countries watched the television broadcasts and more than 400 print journalists reported on the matches from five venues. In addition, the first-ever tournament was also a big success financially, with the host receiving a DM 400,000 share out of the profit. The Women’s EHF EURO obviously also benefited from the tournament being moved to winter. In December 1996, when Scandinavian fans celebrated the matches played in Denmark, viewership rose to a new all-time high. That year, the home team defended their title in the Herning final against Norway 27-23 in front of 4500 spectators. The entire event thrived on the fantastic atmosphere created by the Danish handball fans’ enthusiasm for women‘s handball after the Danes had taken Olympic gold just a few months earlier. Building on these achievements, women’s handball was at times even more popular in the handball heartland of Denmark than men’s handball. The euphoria and enthusiasm that had marked Herning was not quite matched 81
Page 5 and 6:
25 YEARS EUROPEAN HANDBALL FEDERATI
Page 7 and 8:
118 CLUB COMPETITIONS 156 DEVELOPME
Page 9 and 10:
The key to the success has been the
Page 11 and 12:
Only those who are aware of the pas
Page 13 and 14:
Europe is the cradle of handball Th
Page 15 and 16:
The beginnings of the EHF After the
Page 17 and 18:
MILESTONE MADEIRA OR: THE LONG ROAD
Page 19 and 20:
The vision of a united handball Eur
Page 21 and 22:
one hand and of friends of handball
Page 23:
THE STRUCTURE OF THE EHF: CONTINUIT
Page 29 and 30: Whoever enters the European Handbal
Page 31 and 32: “Handball in Europe has attained
Page 33 and 34: The founding session, which was ope
Page 35 and 36: Today, some of the problems that co
Page 37 and 38: “A handball match may only be pla
Page 39: handball in Europe has been created
Page 42 and 43: STRUCTURE “I have been very impre
Page 45 and 46: “The presence of handball on toda
Page 47: powerhouse in international handbal
Page 51 and 52: “The EHF works closely with all i
Page 53 and 54: EHF CONFERENCE OF PRESIDENTS 1998,
Page 55 and 56: IT TOOK THE EHF EURO ONLY 25 YEARS
Page 59 and 60: 59
Page 61 and 62: tional handball markets such as Den
Page 63 and 64: 63
Page 65 and 66: “The EHF and the IHF cannot both
Page 67 and 68: Another typically European feature:
Page 69 and 70: “Now, with the Olympics, World an
Page 71 and 72: “The ECh is the top-quality event
Page 73 and 74: “Hosting an ECh after Sweden will
Page 75 and 76: EURO in Slovenia would not be break
Page 77 and 78: den and France (title winner in 200
Page 79: 79
Page 84 and 85: EUROPEAN CHAMPIONSHIPS 84
Page 86 and 87: 86
Page 88 and 89: 88
Page 90 and 91: EUROPEAN CHAMPIONSHIPS 90
Page 92 and 93: EUROPEAN CHAMPIONSHIPS This is also
Page 94 and 95: 94
Page 99 and 100: 99
Page 101 and 102: Anybody who wanted to gaze into the
Page 103: Any other examples? - 2006 saw the
Page 106 and 107: YOUTH EUROPEAN CHAMPIONSHIPS
Page 109: 19, respectively) in odd years - al
Page 112 and 113: 112
Page 114 and 115: EUROPEAN CHAMPIONSHIPS 1992 TO 2016
Page 117 and 118: 117
Page 119: THE CLUB COMPETITIONS THE META- MOR
Page 125 and 126: When, at the VELUX EHF FINAL4 2016,
Page 127 and 128: Prokop. Between 1989 and 2000, HYPO
Page 129 and 130: fers around the playing court, at t
Page 131 and 132:
“Every time I land in Cologne pri
Page 133 and 134:
Before the EHF staged the first dra
Page 135 and 136:
135
Page 137 and 138:
The next major modification of the
Page 139 and 140:
“The new look Champions League, w
Page 141 and 142:
“In Cologne, we are the organiser
Page 143 and 144:
“This option opens marketing pote
Page 145 and 146:
General Michael Wiederer said in Ja
Page 147 and 148:
147
Page 149 and 150:
“It was the purely Spanish 2011 f
Page 151 and 152:
“This was a massive match with an
Page 153 and 154:
As the 2016 final tournament in Nan
Page 155 and 156:
One of its great advantages is the
Page 157 and 158:
YES, WE CAN! The development of han
Page 159 and 160:
“I am very proud of the support f
Page 161:
“This study guarantees education
Page 164 and 165:
DEVELOPMENT “We can be proud of t
Page 166 and 167:
DEVELOPMENT 166
Page 168 and 169:
168
Page 170 and 171:
DEVELOPMENT 170
Page 172 and 173:
“We started our initiative two ye
Page 174 and 175:
DEVELOPMENT 174
Page 177 and 178:
an extremely effective project. Nor
Page 179 and 180:
teaching resources, says Höritsch.
Page 181 and 182:
With its breathtaking athleticism,
Page 183 and 184:
It has been a great honour for us t
Page 185 and 186:
Having lived and participated in th
Page 187 and 188:
2014 - party Time Women’s U 19 EU
Page 189:
189
Page 197:
27
show all

ehf_25yers_book_webversion

Create successful ePaper yourself

Delete template?

Save as template?