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tional handball markets such as Denmark,<br />
where games shown on TV2 involving the<br />
Danish team attracted a market share of almost<br />
70 per cent.<br />
The EHF EURO was also a considerable<br />
success across digital and mobile channels<br />
with total audience reach climbing to<br />
over 60 million, an increase of more than<br />
300 per cent compared to the Men’s EHF<br />
EURO 2014, and the official hashtag #<strong>ehf</strong>euro2016<br />
generating more than one billion<br />
impressions. Continued investment<br />
from both the EHF and Infront in the production<br />
of engaging content across all of<br />
its digital channels as well as new innovations<br />
including coverage on Snapchat and<br />
Whatsapp ensured that the event was followed<br />
by the largest worldwide audience<br />
yet.<br />
Online and mobile channels attracted record<br />
number of users, with the official website<br />
<strong>ehf</strong>-euro.com visited by more than one<br />
million people for the first time, an increase<br />
of 44 per cent compared to 2014, generating<br />
over 10.3 million page views. Video content<br />
also proved to be hugely popular with<br />
1.5 million live streams watched on <strong>ehf</strong>TV.<br />
com, the federation’s dedicated handball<br />
streaming platform, and almost 3.7 million<br />
minutes of content watched on the event’s<br />
official YouTube Channel. “It was fascinating<br />
to see, not only how handball fever spread<br />
across Europe, but also how fans engaged<br />
with the content provided – eager to immerse<br />
themselves in the tournament,” said<br />
Stephan Herth, Executive Director Summer<br />
Sports of Infront Sports & Media.<br />
Benefiting from the increased media<br />
reach were the event’s official sponsors including<br />
AJ (office furniture, materials handling<br />
and storage solutions), BAUHAUS<br />
(do-it-yourself store, house and garden<br />
specialist), engelbert strauss (workwear),<br />
Grundfos (leading pump manufacturer)<br />
and Intersport (sporting goods retailer).<br />
Also new to the EHF EURO events were<br />
Moneygram (money transfer and payment<br />
services) and the VELUX Group (roof windows),<br />
title sponsor of the VELUX EHF<br />
Champions League.<br />
The high viewership numbers and its big<br />
appeal to fans and sponsors impressively<br />
demonstrate the enormous significance<br />
that the EHF EURO has gained as an event<br />
on the calendar of European handball. This<br />
is true not only of the men’s tournament
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