ehf_25yers_book_webversion

“This was a
massive match
with an atmosphere
I’ve never
experienced
before. This is
the greatest
moment in my
whole career!”
German Pivot Anja Althaus after
winning the EHF Champions League
with Viborg HK (2009)
(with much fewer matches), more than
230 hours. Especially the partnership with
the Eurosport TV channel sent viewership
records tumbling. The second leg of the
Men’s Champions League 2007 – THW
Kiel vs. SG Flensburg-Handewitt – had
been covered by twelve cameras. In the
2006-07 season, the ehfcl.com website
published more than 500 pieces on the
Men‘s Champions League and more than
300 on the women’s tournament. As a
new feature from 2007 onwards, a standard
musical intro has been played at the
start of all Champions League games: the
“Anthem of the Champions”.
Two years later, EHF Marketing reported
that significantly more than 30 European
TV channels were broadcasting the games
of the Women‘s and the Men‘s Champions
Leagues. Another milestone in terms of
global reach was the partnership entered
into with the Dubai Sports TV channel in
2009. This channel guaranteed to bring
European club handball to more than 100
million households in the Middle East.
In the meantime, the EHF Champions
League playing format was updated once
again by introducing a main round from
the 2007-08 season onwards. In the
Women’s Champions League, the two
top teams of each group of four qualified
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