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CLUB COMPETITIONS “The EHF Cup in this novel form has proven itself, and for the clubs it is an attractive stepping stone to the Champions League. This is our new success story. The new competition has now found its own place in the handball landscape; it now has its own identity, its own place next to the VELUX EHF Champions League” EHF President Jean Brihault at the EHF Cup Finals in Nantes (2016) SC Magdeburg with their star player Olafur Stefannson ended the predominance of the Spanish clubs, which had continued until 2001 (Portland San Antonio). They were succeeded by the French champion HB Montpellier, whose triumph in 2003 saw the rise of new star Nikola Karabatic. Finally, in 2004, RK Pivovarna Lasko Celje was the first Slovenian champion to gain victory in the world‘s more prestigious tournament. Quotes from the victorious pros illustrate the great value that the athletes were meanwhile attaching to this title. “Winning the Champions League is like taking Olympic gold with the national team,” said French goalkeeper Christian Gaudin after winning the title with Magdeburg. “This is a dream come true, it’s impossible to put into words what I’m feeling,” said Olafur Stefansson, when in 2009 he lifted the trophy for the fourth time with BM Ciudad Real. For the women, winning the Champions League was likewise the ultimate that an athlete could aspire to. “This was a massive match with an atmosphere I’ve never experienced before. This is the greatest moment in my wohle career!” said German pivot Anja Althaus after her triumph with Viborg HK in 2009. In the women’s tournament, the development was basically similar to the men’s. When the era of HYPO Niederösterreich had ended, a struggle ensued between the increasingly strong Scandinavian clubs and the highly ambitious clubs from Eastern Europe. Post-2000, the Danish clubs Slagelse and Viborg won the Women‘s Champions League five times, the Slovenian champion Ljubljana, the Hungarian champion Györ and the Montenegrin champion Budocnost Podgorica two times each. The first assessment of the reform of the Men’s Champions League was in any case quite positive. “The new playing system in the Men’s Champions League brought a number of new countries and TV stations to the competition. The EHF is now doing part of the Champions League marketing ’in house‘ and has significantly improved the hours of TV-broadcasting. At the same time, relations with new partners were created in order to develop the product contin- 144
General Michael Wiederer said in January 2005. “The Champions League has been working since we started to take care of TV marketing ourselves. With currently 35 TV agreements in 32 participating countries we have seen enormous growth.” The positive experiences with in-house marketing finally prompted EHF officers around President Tor Lian and Secretary General Michael Wiederer to institutionalise marketing in a newly started subsidiary. In July 2005, the EHF launched a new company under the name of EHF Marketing, which has been focusing primarily on the product development of the European club competitions, with the EHF Handball Champions League on the business agenda in the initial phase. Decisive steps were taken as early as the second half of 2005, with the introduction of a TV Highlight Magazine and greater TV coverage around Europe. uously in all aspects,“ (EHF Annual Report 2004). “There are still many challenges to face, but the current positive development proves that it is going in the right direction.” Among the challenges was still marketing. Since 2003-04, the EHF had done its own marketing of EHF Champions League TV rights and, partly, also marketing of perimeter and floor advertising, and successfully so. Prior to the 2003-04 season, the EHF had started the by now long-standing partnership with insurer Uniqa and, prior to the 2006-07 season, entered into a partnership with sports floor manufacturer Gerflor, which has likewise continued to date. For the 2004-05 season, the EHF again registered new viewer records. According to an analysis of TV audiences in eleven European countries, the EHF’s premium product EHF Champions League reached more than 350 million viewers. This was also the result of the media strategy aimed at producing moving pictures and delivering them through multiple channels. “Competing sharply with volleyball and basketball, handball has carved out for itself a very good position,” EHF Secretary Further activities in 2005 included the presentation of the new logos for the EHF Cup, Cup Winners’ Cup and Challenge Cup competitions. Trailblazing was the development of a new look for the Champions League and of additional key tools for staging this top event in the summer of 2006. “The new look Champions League, with its fresh and unified approach is a huge step for European handball,” EHF President Tor Lian was pleased to announce. The Annual Report 2006 stated: “EHF Marketing, together with its partners, have worked hard with the Champions League clubs to present the Champions League with a new look. Alongside the newly developed Corporate Event Identity, the Regulations for the Men’s Champions League have also been newly drawn up, going into greater detail in the event management side of the competition. A Broadcaster Manual and the selection of a pool of EHF Marketing Supervisors to support both the clubs and the marketing and TV partners at the matches will give a further boost to the product.” A unique floor design supplied by partner firm Gerflor also contributed to the new look. “This will give the Men’s Champions League a universal look with its ‘black and blue lagoon’ colours, taking the Men’s Champions League into a new generation,” as reported in the EHF Annual Report 145
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25 YEARS EUROPEAN HANDBALL FEDERATI
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118 CLUB COMPETITIONS 156 DEVELOPME
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The key to the success has been the
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Only those who are aware of the pas
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Europe is the cradle of handball Th
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The beginnings of the EHF After the
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MILESTONE MADEIRA OR: THE LONG ROAD
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The vision of a united handball Eur
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one hand and of friends of handball
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THE STRUCTURE OF THE EHF: CONTINUIT
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Whoever enters the European Handbal
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“Handball in Europe has attained
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The founding session, which was ope
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Today, some of the problems that co
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“A handball match may only be pla
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handball in Europe has been created
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STRUCTURE “I have been very impre
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“The presence of handball on toda
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powerhouse in international handbal
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“The EHF works closely with all i
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EHF CONFERENCE OF PRESIDENTS 1998,
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IT TOOK THE EHF EURO ONLY 25 YEARS
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tional handball markets such as Den
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“The EHF and the IHF cannot both
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Another typically European feature:
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“Now, with the Olympics, World an
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“The ECh is the top-quality event
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“Hosting an ECh after Sweden will
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EURO in Slovenia would not be break
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den and France (title winner in 200
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has been fostered even further thro
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EUROPEAN CHAMPIONSHIPS 84
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EUROPEAN CHAMPIONSHIPS 90
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EUROPEAN CHAMPIONSHIPS This is also
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Page 114 and 115: EUROPEAN CHAMPIONSHIPS 1992 TO 2016
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Page 119: THE CLUB COMPETITIONS THE META- MOR
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Page 149 and 150: “It was the purely Spanish 2011 f
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Page 157 and 158: YES, WE CAN! The development of han
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Page 181 and 182: With its breathtaking athleticism,
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