MBR Issue 26 Dec- LOW RES (1)

Special Feature: Malta’s Best in Business Awards
Malta Business Review
The Dean Gera Haircare Ltd Management Team
DEAN GERA HAIRCARE Ltd’s biggest
achievement during 2016?
DG: Our greatest achievements this year
were the opening of a fifth hair salon
in Paola and the takeover of another,
in Ibragg, which brings our current
total number of salons to six. We also
expanded and refurbished our Valletta
establishment, including our head office,
board room and The Spa Room.
MBR: Do you think that being an
authentic leader has helped you in your
aspirations leading to this prestigious
award which the judges bestowed DGHC
as Small to Malta’s Best in Business Small
to Medium Size (SME) Business Award?
DG: Yes, I believe the platform we have
created is quite unique in a country as
small as Malta. Seeing what we have
accomplished so far is something that we,
as a company, are very proud of.
MBR: How inspiring is it to see what
you have accomplished with DEAN
GERA HAIRCARE Ltd and how will such
accomplishments have a positive fallout
on you, as well as DEAN GERA HAIRCARE
Ltd’s?
DG: I have always been an optimist and I
had always hoped the brand would move
in the direction that it has. The results
we have achieved keep me motivated
and hungry for future growth. As long as
our foundations remain solid I foresee
ongoing growth of our brand. If you are a
young business without much marketing
spend, then entering awards can be a
cost-effective way of generating positive
marketing and PR, because you’re thrown
into the spotlight. It also offers a seal of
approval. Potential customers can look at
that and think ‘I’m happy to do business
with this company because they have that
recognition. Experience has shown that
an award gives massive credence to our
business, particularly when talking to new
customers and vendors that have not dealt
directly with us in the past. With existing
partners, it reinforces the fact they have
made the right choice to work with us.
MBR: Do you consider this award as a
recognition of the DEAN GERA HAIRCARE
Ltd’s business model?
DG: Yes, it is very satisfying to have been
recognised as a business and not just as
hairdressers. Awards are one of the most
powerful and cost-effective marketing
tools and winning a prestigious Best
Business Award will help one’s business
organisation to stand out from the crowd,
send a positive message to your existing
customers and attract new business.
MBR: Would you support future
entrepreneurial events and awards, and
why? What would you do differently?
DG: I would support them as I think that
opportunities such as these, whereby
companies can be recognised for their
achievements, are important to increase
the drive and motivation of all staff
members. MBR
All rights reserved / Copyright 2016
Corporate
Brief
The first Dean Gera salon was launched in
2007. Today, the company has established
itself as the industry leader. With its
headquarters and training academy situated
in Malta’s capital city, Dean Gera operates
through 6 salons and a day spa and boasts a
team of over 40 individuals. The company’s
strategy is built on the foundations of
teamwork and always delivering the fivestar
Dean Gera experience from all salons.
In order to achieve its long-term vision for
the brand to expand overseas and ensure its
successful implementation, three strategic
priorities have been identified: Train –
Inspire – Outperform.
www.maltabusinessreview.net
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