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Malta Business Review<br />
AVIATION<br />
Air Malta to Appoint New<br />
Chief Commercial Officer<br />
Air Malta is seeking to appoint a<br />
new Chief Commercial Officer<br />
to continue on the path of<br />
innovative commercial developments<br />
launched by Ursula Silling, Air Malta’s<br />
Chief Commercial Officer. She was<br />
engaged by the airline specifically to<br />
lead this transformation and through<br />
her direction, in the last 18 months, Air<br />
Malta has become a more dynamic,<br />
commercially driven and customerfocused<br />
airline.<br />
Ms Silling will be leaving her post at<br />
the end of the month but will however<br />
continue supporting the airline in the<br />
interim period and with future projects.<br />
She joined Air Malta in February 2015 for<br />
a definite period until March 2016 but<br />
her contract was extended to ensure the<br />
realisation of a number of key projects.<br />
“Ursula has brought radical change in<br />
the thinking and the running of the<br />
Commercial Division. Through her<br />
resourcefulness she has spearheaded the<br />
digital transformation of the airline with<br />
projects like the re-design of the website<br />
with its mobile friendly features, fronted<br />
the airline’s digital communication and<br />
promotional initiatives, and directed<br />
customer-focused investments in new<br />
technology within commercial. She has<br />
also been instrumental in reducing costs<br />
by finetuning Air Malta’s route network in<br />
conjunction with the airline’s fleet plan<br />
initiative,” said Joseph Galea, Air Malta’s<br />
Acting CEO.<br />
“Last year she has also driven a radical<br />
transformation of Air Malta’s product<br />
offering with the launch of the new<br />
product range that gives customers a<br />
choice of three tiers in Economy and three<br />
tiers in Business class. This was a very<br />
important development and a significant<br />
milestone for Air Malta,” added Mr Galea.<br />
Before joining Air Malta Ms Silling has<br />
worked with both low cost and network<br />
airlines, IT systems providers and tour<br />
operators in different countries and held<br />
senior executive management positions<br />
with Lufthansa, British Airways, Virgin<br />
Express, Brussels Airlines, the TUI group<br />
and Aerosvit Ukrainian Airlines.<br />
“I feel privileged to have worked and<br />
assisted the airline as Chief Commercial<br />
Officer in these challenging times and ever<br />
changing aviation environment. In these<br />
last few years we have accomplished so<br />
much by being innovative, resourceful<br />
and flexible whilst reducing our costs.<br />
With the launch of our “We Care More”<br />
campaign we have actively demonstrated<br />
our commitment to put the customer<br />
at the heart of everything we do. I am<br />
proud of the accomplishments of the<br />
whole team and look forward to continue<br />
working with them to achieve further<br />
milestones,” commented Ms Silling.<br />
The process to recruit a new Chief<br />
Commercial Officer has started and Ms<br />
Silling is supporting the airline in the<br />
process. In the interim period acting<br />
Chief Executive Officer Joseph Galea,<br />
who was the Deputy Chief Commercial<br />
Officer until his recent appointment,<br />
will be overseeing the running of the<br />
Commercial Division.<br />
Creditline: AirMalta<br />
<strong>MBR</strong><br />
Ursula Silling, Air Malta’s Chief Commercial Officer<br />
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