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2 | i²m i²m | 29<br />

This will be different for I²M. Though on the department level,<br />

supervisors will coordinate the ideas submitted by the employees.<br />

On <strong>Group</strong> level and among the companies and divisions,<br />

there will be individual people responsible for I²M. For the<br />

<strong>Group</strong> level this will be coordinated by myself, reporting directly<br />

to Jürg Oleas. There is also going to be software that will support<br />

all the processes. We will make it available to the companies<br />

right from the start. The software will eventually be able to<br />

steer CIP or Kaizen activities.<br />

How would you summarize the i²m process?<br />

Someone usually submits an idea to a supervisor. The supervisor<br />

decides whether or not to accept the idea and how to recognize<br />

it, using predetermined criteria. For bigger things, say a protest,<br />

or if an idea has been submitted anonymously, we have our<br />

idea agencies. A commission then evaluates the proposal.<br />

How is i²m an improvement over the old<br />

suggestion box?<br />

The good old suggestion box is mostly passive. Someone has<br />

a suggestion and either makes it or doesn’t make it. I²M, on<br />

the other hand, is active. We’re looking for ideas and we will<br />

promote them. We want everyone to get involved with the <strong>GEA</strong><br />

<strong>Group</strong> and identify with it. People are not acting out of charity,<br />

but out of self-interest.<br />

r&d,tQm<br />

Systematic development,<br />

improvements and cost savings<br />

Cip, kaizen<br />

Employees systematically improve<br />

work processes as a team<br />

What does i²m need in order to succeed?<br />

Our people have to be sure that their ideas are not only welcome,<br />

but that they will be acted upon. They also have to want<br />

to participate and they have to have the means. They also need<br />

to understand how the process works and know what the rewards<br />

are. Finally, the software has to work.<br />

What potential do you see for i²m?<br />

We’re counting on one suggestion per year from each employee.<br />

But that’s only the beginning, if other companies who are way<br />

ahead of us on this are any indication. But more important than<br />

any hard and fast number is the fact that attitudes have to<br />

change. I²M can only achieve its full potential if everyone contributes<br />

ideas and knowledge freely and without reservation.<br />

What are the chances that suggestions will<br />

be taken?<br />

Good. Fifty to sixty per cent of all suggestions end up being<br />

taken. Our software and our organization assure that we will<br />

arrive at a decision in two to six weeks at the latest.<br />

Where does the project stand at the moment?<br />

We’ve nailed down the procedures, we’ve created company<br />

guidelines for recognition and procedures and we’ve checked<br />

it over with the Works Council. We even have a mascot.<br />

ideas & improvement<br />

management<br />

Additonal potential: ideas and suggestions<br />

from 19,000 employees<br />

• tap new potential and realize savings<br />

• bonuses help motivate employees to<br />

contribute ideas<br />

• the result is an increase in company value<br />

“be open to innoVation”<br />

Jürg oleas plans to launch i²m as an early<br />

warning system to highlight areas in need<br />

of attention within the company.<br />

He certainly can‘t complain about not having enough<br />

work to do. yet he believes that I²M requires the full<br />

force of the Chief Executive Officer behind it in order for<br />

the initiative to succeed. “In my experience, such a complex<br />

system can only be rolled out worldwide with support<br />

from the highest level of the company,” he says.<br />

Jürg Oleas sees three key objectives at the heart of the<br />

project. Firstly, I²M should help to increase the <strong>GEA</strong><br />

<strong>Group</strong>‘s profits. Secondly, it should give employees the<br />

feeling that they can influence their work at the <strong>GEA</strong><br />

<strong>Group</strong> beyond the confines of their day-to-day routine.<br />

But above all, Jürg Oleas is sure that I²M will act as a<br />

highly sensitive and immediate gauge of the general<br />

mood in the company. If there is a decline in the number<br />

of suggestions being put forward within a particular<br />

department, there is possibly something wrong with the<br />

relationship between staff and management. “Conversely,<br />

a consistently high number of suggestions is a<br />

good indication that we are getting things right”, according<br />

to Jürg Oleas.<br />

Similar systems are already in use in some parts of the<br />

company, but in many areas nothing at all is being done.<br />

Consequently, <strong>GEA</strong> has a lot of catching up to do, but<br />

this also means that it has a tremendous opportunity<br />

to achieve significant improvements in a short space of<br />

time. He asks two things of the workforce: “Be open<br />

to innovation. And if you want to criticize, do so – but<br />

always in conjunction with a suggestion for a better<br />

solution.”<br />

So we’re on our way and we’ll begin in Germany this fall with<br />

the rest of the <strong>GEA</strong> companies worldwide following by the<br />

middle of 200 .<br />

How are you going to monitor the program?<br />

In contrast to its name, “I²M“, which is still a bit of a mystery, the<br />

program launch is going to be completely transparent. We’ve<br />

got so many people that a database system that’s accessible to<br />

everyone can really guarantee success. We’re not going to use<br />

it to check up on people. Instead, everyone will be able to see<br />

which departments, companies and divisions are doing particularly<br />

well and what other people can learn from them.<br />

Where can people get information about i²m?<br />

We’re going to kick off I²M with a communications extravaganza<br />

so I don’t want to blow my wad just yet. you can be sure<br />

though, that everyone will hear about it.<br />

Professor Geanius is the<br />

mascot of the new<br />

Improvement Management.

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