take clothes for instance BOOK

I had only a rough clue as to the outcome of the photo-session as
the subjects would reveal when they played this out during the
session. Though I had an instinct that some of the themes I had
discussed, the fragility of time and of identity as mediated
through the camera and clothing, I was also aware that there
could be other aspects that appeared which as yet I had only a
vaguely inkling of. In this respect I accepted the project would be
open ended.
I had to re-think the way I worked on this project as I was aware
that my starting point could send me anywhere, and that where I
eventually ended up could be quite different to where I’d original
intended. Through the creative process I’d made various decisions
which changed the way I thought about the project. In this
important respect the outcome was something I could not have
imagined from the start.
Marcel Duchamp discusses this creative process in his talk in 1957
in Houston to the American Federation of the Arts as transcribed
in the text “The Creative Act.” when he talks about the
Mediumistic role in art. He states:
In the creative act, the artist goes from intention to
realization through a chain of totally subjective reactions.
His struggle towards realization is a series of efforts, pains,
satisfactions, refusals, decisions, which also cannot and must
not be fully self-conscious, at least on the esthetic plane.
The result of this struggle is a difference between the
intention and the realization, a difference which the artist is
not aware of.
Consequently, in the chain of reactions accompanying the
creative act, a link is missing. The gap which represents the
inability of the artist to express fully his intention; this
difference between what he intended to realize and did
realize, is the personal “art coefficient” contained in the
work.
In other words, the personal “art coefficient” is like the
arithmetical relation between the unexpressed but intended
and the unintentionally expressed.