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Toolkit

AASL_Toolkit_Promoting_SLP_033016

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• Develop goals and action plans, and show them to administrators.<br />

• Host lunch, brunch, or breakfast browsing sessions for teachers and staff<br />

before new books are shelved for student access.<br />

• Create a presence for your school library on social media. Post regularly<br />

for parents, students (if applicable), and staff members to update them on<br />

developments and acquisitions.<br />

District Level: Your district includes stakeholders with whom you may not<br />

interact frequently. However, your library “brand” must be evident to them at all<br />

times. These stakeholders typically ration funding from the district reserve. To<br />

continue to support your school library, they must be aware of your program’s<br />

importance to students’ learning.<br />

• Present at Board of Education Meetings.<br />

• Introduce yourself to district public-relations staff and ask what you can<br />

do at a district level to help promote school libraries to parents.<br />

• Publish an article for the district website or blog.<br />

• Maintain a visible website for your school library and promote it<br />

frequently.<br />

• Present new trends and services at Parent Teacher Organization meetings.<br />

• Meet quarterly with district school librarians to share ideas, issues,<br />

strategies, and tools—and make sure the meetings and accomplishments<br />

are visible at the district level.<br />

• Mentor new school librarians in your district.<br />

• Invite school board members to your library events (with supervisor<br />

permission).<br />

• Be present and participate in district-level activities, even if they are not<br />

strictly library related. (Examples include attending curriculum writing<br />

meetings, sitting on district-wide committees, presenting at Board of<br />

Education meetings, and attending or presenting at parent forums.)<br />

• Find district-level committees you can be a part of (literacy, curriculum,<br />

technology, policy, etc.)<br />

Community Level: The community in which you work may be considerably<br />

different from the community where you reside. Remember that your aim is to reach<br />

the taxpayers and business leaders or future employers in your school’s community<br />

and effect change there. Garnering support from your school’s community members<br />

helps you extend your reach.<br />

• Introduce yourself to the public librarians and library director; establish a<br />

rapport and partnership.<br />

• Plan quarterly meetings with the local public librarians to cross-promote<br />

both your programs and theirs, and to coordinate curriculum-based<br />

collaborations.<br />

Leadership 3

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