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This toolkit will help you get started effectively promoting what you and your program offer students and your community. Published as a web-based toolkit, many of the tools and resources referenced within are hyperlinked and freely accessible online. In addition, this toolkit includes an interactive component, and we hope you will contribute your own resources, tools, templates, and samples. Use this venue to share your advocacy success stories with your peers and help inspire and strengthen one another. We know that we provide a vital service to our students, teaching them lifelong skills that propel them into their futures as successful adults, but we have to reach out and demonstrate that fact! We have to stop sitting back, hoping that someone will notice! I know promoting our work and our school library programs is a stretch for some of us, but if we don’t stand up for those kids, who will? Terri Grief AASL President, 2014–2015 vi Preface
Acknowledgments AASL acknowledges and wishes to thank the following groups for their contribution to this promotional toolkit. <strong>Toolkit</strong> for School Library Programs Revision Task Force, 2012–2013 Jami L. Jones, Chair Ellen Gustafson Sally Mays Kathleen R. Roberts Jill B. Whitson Board Liaison: Sara Kelly Johns Staff Liaison: Stephanie Book <strong>Toolkit</strong> for School Library Programs Revision Task Force, 2013–2014 Sally Mays, Chair Ellen Gustafson Charles Leckenby Christine Schein Jill B. Whitson Board Liaison: Susan M. Nickel Staff Liaison: Stephanie Book vii
Page 1 and 2: Toolkit for Promoting School Librar
Page 3 and 4: Contents Preface v Acknowledgments
Page 5: Preface Every one of us knows the i
Page 9 and 10: Introduction Written by the 2015 AL
Page 11 and 12: Leadership Practical Suggestions
Page 13 and 14: • Develop goals and action plans,
Page 15 and 16: • Mentor school library students
Page 17 and 18: • “Misunderstanding of our role
Page 19 and 20: a teacher unfortunately leads to la
Page 21 and 22: Advocacy Practical Suggestions Ad
Page 23 and 24: Practical Suggestions for Reaching
Page 25 and 26: • Make presentations to businesse
Page 27 and 28: group of parents (i.e., taxpayers)
Page 29 and 30: Shannon Hyman School Librarian and
Page 31 and 32: members to write about what they fe
Page 33 and 34: ers, both in professional developme
Page 35 and 36: Communication Practical Suggestion
Page 37 and 38: already know your program, your goa
Page 39 and 40: ead.” Require a contact name and
Page 41 and 42: Andrea Sporre, School Librarian Wil
Page 43 and 44: The decline is even greater among s
Page 45 and 46: A National Plan for Implementation
Page 47 and 48: Implementation Plan The implementat
Page 49 and 50: Create • Create new materials for
Page 51 and 52: Tools and Resources Brochures Intel
Page 53 and 54: Haiku Deck (AASL Best Websites for
Page 55 and 56: federal level for school libraries,
Page 57 and 58:
Empowering Learners: Guidelines for
Page 59:
Where School is Cool! Frontline Adv
Page 62 and 63:
Andrews, Sandra. 2012. The Power of
Page 64 and 65:
Kuon, Tricia, and Holly Weimar. 201
Page 66 and 67:
in Pennsylvania....A formal externa
Page 68 and 69:
Sinek, Simon. 2009 “How Great Lea
Page 70 and 71:
dents to submit videos in February.
Page 72 and 73:
in the same year of 1616, Cervantes
Page 74 and 75:
CEM will be celebrated with four-pl
Page 77:
Too Good Not to Share Keep this ide
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