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• Make presentations to businesses and service groups about the changing<br />

role of today’s school libraries.<br />

• Ask a service group to adopt your library as a fundraising project or to<br />

provide volunteer assistance.<br />

• Ask local businesses for sponsorships to replace lost books or expand<br />

existing resources. Call it the YES Read Fund (Yes Everyone Should<br />

Read Fund). Spanish speaking schools could call it the LEER fund (Let<br />

Everyone Experience Reading). “Leer” is the Spanish verb “to read.” Be<br />

sure to promote the businesses that contribute to the fund.<br />

• Collaborate with the children’s or young adult public librarian to develop<br />

summer reading and other programs.<br />

• Partner with your public library to get public library cards in the hands of<br />

100 percent of your students. In the spring invite the public librarian to<br />

speak with students about summer programs available at the public library<br />

and help students sign up online for a public library card.<br />

Advocacy Planning<br />

Others can’t advocate for the school library program if they don’t know about what<br />

you do! You will need to educate and inform your stakeholders about what you do<br />

every day to impact student achievement. Advocacy begins with reaching out to<br />

understand constituent needs and form partnerships, but an advocacy plan goes far<br />

beyond building relationships.<br />

Five Step Planning Model<br />

Outlined as an Action Plan in AASL’s A Planning Guide for Empowering Learners,<br />

Audrey Church, a professor of library science at Longwood University in Virginia<br />

(and 2015–2016 AASL President-Elect), applied a five-step planning model to two<br />

goals: (1) encourage greater use of databases; and (2) inform K–12 educators of<br />

the importance of strong school library programs and the contributions of school<br />

librarians. To see Audrey’s example Action Plans, click here.<br />

AASL’s Five Step Planning Model begins with a goal.<br />

Once the goal is identified the five steps are:<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

Determine your objectives.<br />

Determine your target groups.<br />

Determine your strategies.<br />

Determine your communication tools.<br />

Evaluate.<br />

Advocacy 15

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