Toolkit

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Communication 25 Practical Suggestions 27 Success Stories 30 Key Messages 32 Learning4Life 35 Introduction 35 Background 36 Implementation Plan 37 Practical Suggestions 38 L4L Tools 39 Tools and Resources 41 Delving Deeper 51 Calendar of Opportunities 59 Too Good Not to Share 67 iv Contents
Preface Every one of us knows the important role that advocacy plays in the world. Successful advocates for organizations and programs can turn stakeholders into partners who act for and with the advocates. In the process, stakeholders’ passive support is transformed into educated action, and these stakeholders become advocates, too. Two organizations local to me in Paducah, Kentucky, come to mind. I know exactly what services they provide and what they want from me as a citizen and a partner. To support their work with children and women who are survivors of abuse, the Child Watch Counseling & Advocacy Center and the Merryman House Domestic Crisis Center need volunteer assistance and monetary donations to help provide safe places and comprehensive support for victims. Theirs are simple and clear messages promoting vital services. So why is it that we as school librarians have such a hard time advocating for the vital service that we provide students and turning our passive stakeholders into active partners? One reason that advocacy is difficult for some is that it can feel self-serving to advocate for our programs because we fear we’ll be seen as advocating for our jobs. Advocacy is an ongoing process, and not something you engage in only when your job is threatened. An effective advocate is always observing the community and responding by designing and promoting programs and services that will meet its needs. Focus your advocacy on the unique benefits you offer students and teachers, and the rest will come along naturally. The development of this toolkit aligns perfectly with AASL’s Strategic Plan, approved by the Board of Directors in June 2014, and helps to meet our goal of becoming a stronger voice for school librarians and the profession. That voice is strengthened when school library professionals across the country can present to stakeholders a consistent message about how school librarians and school library programs transform learning. v v
Page 1 and 2: Toolkit for Promoting School Librar
Page 3: Contents Preface v Acknowledgments
Page 7 and 8: Acknowledgments AASL acknowledges a
Page 9 and 10: Introduction Written by the 2015 AL
Page 11 and 12: Leadership Practical Suggestions
Page 13 and 14: • Develop goals and action plans,
Page 15 and 16: • Mentor school library students
Page 17 and 18: • “Misunderstanding of our role
Page 19 and 20: a teacher unfortunately leads to la
Page 21 and 22: Advocacy Practical Suggestions Ad
Page 23 and 24: Practical Suggestions for Reaching
Page 25 and 26: • Make presentations to businesse
Page 27 and 28: group of parents (i.e., taxpayers)
Page 29 and 30: Shannon Hyman School Librarian and
Page 31 and 32: members to write about what they fe
Page 33 and 34: ers, both in professional developme
Page 35 and 36: Communication Practical Suggestion
Page 37 and 38: already know your program, your goa
Page 39 and 40: ead.” Require a contact name and
Page 41 and 42: Andrea Sporre, School Librarian Wil
Page 43 and 44: The decline is even greater among s
Page 45 and 46: A National Plan for Implementation
Page 47 and 48: Implementation Plan The implementat
Page 49 and 50: Create • Create new materials for
Page 51 and 52: Tools and Resources Brochures Intel
Page 53 and 54: Haiku Deck (AASL Best Websites for
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federal level for school libraries,
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Empowering Learners: Guidelines for
Page 59:
Where School is Cool! Frontline Adv
Page 62 and 63:
Andrews, Sandra. 2012. The Power of
Page 64 and 65:
Kuon, Tricia, and Holly Weimar. 201
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in Pennsylvania....A formal externa
Page 68 and 69:
Sinek, Simon. 2009 “How Great Lea
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dents to submit videos in February.
Page 72 and 73:
in the same year of 1616, Cervantes
Page 74 and 75:
CEM will be celebrated with four-pl
Page 77:
Too Good Not to Share Keep this ide
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