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TECHNICAL CONSUMER GOODS SMARTreport

SPECIAL EDITION : 4th EUROPEAN TCG RETAIL SUMMIT

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SMART<br />

REPORT<br />

<strong>TECHNICAL</strong><br />

<strong>CONSUMER</strong><br />

<strong>GOODS</strong><br />

European TCG Retail Summit <strong>SMARTreport</strong><br />

Special Issue N° 3 / January 2017<br />

FOREWORD<br />

The Keys<br />

To Retail Success<br />

How can one succeed in technical<br />

consumer goods retail today? What<br />

are the latest transformational models,<br />

tools and services that need to be<br />

applied when it comes to plotting a new<br />

transformational path?<br />

This year, more than ever before, the<br />

European TCG Retail Summit will help<br />

retailers and manufacturers come to<br />

grips with today’s key requirements,<br />

and important aspects to keep in mind<br />

for the future.<br />

Again, Cleverdis is proud to produce<br />

this, the official publication of the<br />

summit, in line with our philosophy of<br />

“information intelligence” – creating<br />

decision-making tools, as this is also<br />

much more than just a congress or an<br />

exhibition. The focus of the summit is on<br />

interaction, with high level presentations<br />

actively analysed by experts, as guest<br />

speakers come face to face with the<br />

senior management of Europe’s top<br />

retailers and industry leaders in direct<br />

discussions or roundtables.<br />

Your Business<br />

Networking Catalyst<br />

Richard Barnes<br />

Editor-in-chief<br />

richard.barnes@cleverdis.com<br />

Tel: +33 (0) 4 42 77 46 00<br />

The innovation zone at this year’s<br />

summit, focussing on the customer<br />

journey, looks at real world examples of<br />

how technology is helping retailers adapt<br />

to the way people want to shop. It’s a<br />

showcase of the latest technological<br />

innovations that both disrupt the way<br />

retailers operate and power the retail<br />

experience of the future.<br />

The summit has a clear focus on quality<br />

and exclusivity rather than quantity. On<br />

a top management level, it’s a peerto-peer<br />

platform where people can not<br />

only exchange ideas, but also interpret<br />

the information and understand how the<br />

new trends revealed at the summit can<br />

be applied within their organisations.<br />

The presentations are followed by<br />

roundtables where the ideas and<br />

trends are re-evaluated, dissected and<br />

discussed in much more detail.<br />

We trust that this publication will add<br />

value to your summit “journey” and will<br />

be a valuable reminder of the speakers<br />

and themes that set the stage for the<br />

future.<br />

A CLEVERDIS Publication, 65 avenue Jules Cantini, Tour Méditerranée, 13006 Marseille - France<br />

Tel: + 33 442 77 46 00 - Fax: + 33 442 77 46 01 - E-mail : info@cleverdis.com - www.cleverdis.com<br />

SARL capitalised at Euro 155,750 - VAT FR 95413604471 - RCS Marseille B 413 604 471<br />

Publisher: Gérard Lefebvre, Publishing Director: Jean-Guy Bienfait, Managing Director: Jean-François Pieri, Editor-in-chief:<br />

Richard Barnes, Editorial coordination: Monia Tazamoucht, Art Director: Hélène Beunat.<br />

With the participation of: Bettina Badon, Anna Klima, Celina Tarnow.<br />

>>To contact them: first name.last name@cleverdis.com<br />

Printing: CEWE Stiftung & Co. KGaA, Münster, Germany. Registration of Copyright January 2017. ISSN 2110-8676<br />

Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and<br />

thus the latter should not be used to professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS<br />

may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. All rights are<br />

reserved. Any reproduction of the content of this publication, even partial, by any procedure whatsoever, is strictly prohibited without the prior authorisation of the publisher. Any copy, whether by<br />

photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law under the legislation of 11 th March 1957 covering copyright. All<br />

brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibilty as to opinions<br />

formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious<br />

intent. The inclusion of all texts, photographs and other documents supplied by those included in the report imply the acceptance by their authors of their free publication therein. Documents and<br />

photgraphs are not returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than<br />

statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the record date.<br />

If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis<br />

assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved<br />

CONTENT<br />

04 INTRODUCTION<br />

04 Groundwork For The Years to Come<br />

Chris Buecker, Chairman, European TCG Retail Summit<br />

05 PROGRAMME<br />

05 More Than A Conference Concept<br />

06 Speakers & Panelists 2017<br />

08 TRENDS & FIGURES<br />

08 Market Intelligence<br />

GfK’s take on European Technical Consumer Goods Sectors<br />

10 EXCLUSIVE INTERVIEW<br />

10 Tap Into Unlimited Potential<br />

Sophia Tsao, VP, Head of Marketplace, Newegg<br />

13 BACK TO THE FUTURE<br />

13 Klaus-Peter Voigt, CPO, Media-Saturn-Holding GmbH<br />

14 Hans Carpels, President, Euronics International<br />

Dave Ward, Head of New Technology, Innovation<br />

and Connected Home, Dixons Carphone<br />

15 Karl Trautmann, Member of the Management Board,<br />

ElectronicPartner<br />

Enrique Martinez, Managing Director - Northern Europe<br />

(France, Belgium, Switzerland), Groupe Fnac<br />

16 Jaan Ivar Semlitsch, CEO, Elkjøp Nordic<br />

John Coulter, Group Trading Director, AO.com<br />

17 CONFERENCES<br />

17 Defining Key Differentiators<br />

Christophe Biget, Co-founder and Paris Office CEO,<br />

iVentures Consulting<br />

18 Walking In The Customer’s Shoes<br />

Jan Becker, Brand Strategy, Zalando<br />

19 Humanity is the New Luxury<br />

Jeffery R. Sears, Chairman and Co-founder, PIRCH<br />

20 Making Sense of a Changing Landscape<br />

Alejandro Mondragon, Global Lead Retail, GfK<br />

21 The b8ta Test<br />

Phillip Raub, Founder & Chief Marketing Officer, b8ta<br />

22 Reimagining the Customer Experience<br />

Klaus-Peter Voigt, CPO, Media-Saturn-Holding GmbH<br />

23 Russian Retail Stays in Step<br />

Enrique Fernandez, Chief Executive Officer,<br />

M.video Management LLC<br />

24 Further Onwards - Towards The Digital Single Market<br />

Thomas Kramler, DG Competition, European Commission<br />

25 The Wisdom of the OWL<br />

Roman Dumitrescu, Managing Director,<br />

it's OWL Clustermanagement GmbH<br />

26 Growing by Differentiation<br />

Nilesh Khalkho, CEO, Sharaf DG<br />

27 The Right Context<br />

Adam Simon, Global Managing Director, Retail Business<br />

Development, CONTEXT<br />

28 INNOVATION ZONE<br />

28 The Signs Are All There<br />

Thierry Gadou, Chairman and CEO, SES-imagotag<br />

29 Hybrid Retail - the Best of Both Worlds<br />

Albrecht Metter, Founder & Manager, AMERIA GmbH<br />

30 Connecting Brands and Retailers - to Sell More<br />

Markus Röse, Managing Director,Commerce Connector GmbH<br />

Do You Have a Receipt for That, Sir?<br />

Juuso Anteroinen, CEO, Noccela Ltd<br />

31 STRATEGIC PARTNERS<br />

31 Striving to Facilitate Selection and Purchasing Processes<br />

Dan Arler, CEO, Electrolux Major Appliances<br />

32 Small Appliances – Increasingly Innovative and Dynamic<br />

Cyril Buxtorf, Executive Vice President EMEA, Groupe SEB<br />

33 Got Intel. Steve Shakespeare, EMEA Retail Sales Director,<br />

Intel Corporation<br />

34 Making Devices More Affordable for Customers<br />

Michael Urban, Senior Vice President, Broadline, CE,<br />

Services & Procurement,Tech Data

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