Micro Catalogue 2018 English

MICRO
QUALITY
MICRO CHINA
INLINE SKATES
Since 2002 Micro Inline Skates have
been sold successfully in China. As of
January 2017, Sunny and Pang are our
new partners and have taken over
full responsibility for the Micro Inline Skate
business worldwide. Micro Inline Skates is set
up as a separate company to develop and
market the complete line of products which
will also be sold outside of. For many years,
the Micro Inline Skates have been the
strongest inline skate brand in China. We
see great potential in cooperation with our
scooter sales.
Inline skates played a big role back in 1999
when K2, the inline skate specialist, successfully
began selling our kickboard. Now 18
years later, Micro Scooters and Kickboards
will help the inline business grow worldwide.
With Sunny and Pang, we have a passionate
team to run the business not only in China,
where they have been very successful, but
also worldwide.
Micro wishes Sunny and Pang a good start
in the new enterprise and a productive, longlasting
partnership with Micro International.
THE STORY BEHIND THE PRICE
We are often asked one simple
question : "Why are you more
expensive than your competitors
on the market?" Well, there are
several reasons for this. The first one is our
high quality. We use only the best, top-notch
materials for all of our products and maintain
extremely high standards. Our products are
continuously tested in order to be safer and
last longer. In addition, we have a repair
service with spare parts for every single product,
in case something is damaged or wears out.
Micro products are made to last a lifetime !
Another justification for the prices is our belief
in the social responsibility of a company. In
our factories we establish and ensure good
working conditions in order to maintain a
long-term relationship with our employees.
This is why many of them have been working
for us for almost twenty years ! Another
aspect of our social responsibility is our
humanitarian dedication. Last year, for example,
we donated 100 off-road wheelchairs to
disabled people in Mexico.
How about another example?
The third reason is our passion for innovation.
Every year we reinvest our profits to create
new products that make getting from point A
to point B more practical, time-saving and
fun. To this end, we invented the first Micro
Scooter in 1999, the Mini Micro for children and
the Scooter Luggage for travellers. On average
we introduce three new innovations to the
market. So the decision is yours : high-quality
innovation or cheap knock-off?
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