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MARKET ENTRY STRATEGY The market entry and customer acquisition strategy for the Pact system will occur over four main stages. These stages are Development, Support, Outreach and Innovation and aim to release a minimum viable product (MVP) to market through the expertise of strategic investment, thoughtful advertising and continuous innovation. Development The Pact system as it currently stands has been developed to exhaustion with the skills and expertise of the founding members. For the product to be developed further, Pact will need to hire professionals in both IT and software engineering. This intake will help completely develop our MVP. The MVP will follow the current design, internal wiring, and PCB layout, although support is needed when enabling these products to communicate together through an application interface. Developing the MVP is crucial to finding strategic investment, and this investment is key to the future of the Pact system. Support After creating a suitable operational prototype, Pact will seek strategic investment to take the product further in terms of development and refinement. Pact is looking to create strategic partnerships with investors who can not only help us monetarily but with industry connections and expertise to further develop our MVP. Further development of the MVP will lead to the monetisation of the business and will allow the investors to receive a return on investment from both time and money. Examples of such investment and partnership would include large technology suppliers and manufacturers. This would aid in keeping start-up costs low whilst providing expertise in an area which is important to business growth. 17 <strong>PACT</strong>
Outreach Our MVP will be our initial launched product and will be executed through a Kickstarter campaign. This campaign will be used to aid in the promotion and pre sales of the Pact system. We aim to set a realistic and achievable goal for the campaign but do not wish to rely solely on the campaign for project funding. We are hoping to already be funded before the start of the campaign and are using the crowd-funding platform purely as a way to advertise the product. To drive potential customers to the Kickstarter campaign we will implement a marketing strategy that utilises both web and social media marketing. This would be implemented to grow a unique and organic customer base. Once the Kickstarter has been successfully funded, the Pact system will be sold through the Pact website and at appropriate trade shows. This will work to increase the brand awareness and also provide a direct sales channel to provide maximum profitability. Innovation As innovation is the forefront of Pact’s value proposition and business model, routing the incoming revenue from the 3rd stage (outreach) towards product development is essential. Pact will be able to be incrementally updated with new firmware whenever it is to become available, working to keep the first versions of the Pact system as reliable and advanced as the latest. This will be implemented to combat product obsoletion which is very prevalent in the current technological landscape. The first foreseeable innovation to the Pact system would be to move away from physical SD card data storage and move to a cloud based storage system. Currently, the Pact system stores the data on a SD card, which is great unless the system is to be stolen or damaged. Updating the system to a cloud storage system would alleviate this issue as well as provide a stronger network for the system to run off. In regards to our MVP and current product development, it was decided that developing a cloud compatible system would be too time and resource consuming for our initial product offering. Although, as revenue is acquired throughout the product’s development, the creation of the cloud system is a viable option which we can seamlessly implement into the current system. <strong>PACT</strong> 18
Page 1: PACT BUSINESS CASE DAVID CHAPMAN, T
Page 5 and 6: CONTENTS The Team..................
Page 7 and 8: David Chapman Technical Production
Page 9 and 10: PACT 04
Page 11 and 12: Pact is a standalone home security
Page 15 and 16: SECURITY MARKET IS WORTH $1.7B GROW
Page 17 and 18: Once these three areas had been ana
Page 19 and 20: To fulfill and deliver the company
Page 21: The protection strategy involves ac
Page 25 and 26: Value Proposition • flexibile •
Page 29 and 30: Administrative/Operational expendit
Page 31 and 32: PCB Components: Microphone WiFi SD
Page 33 and 34: RETURNS As of April 2016, the three
Page 35 and 36: Deliverable Risks Pact is a product
Page 37 and 38: Direct Distribution Direct product
Page 39: Partners As the current expertise o

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