PACT Magazine
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
EXECUTIVE SUMMARY<br />
The main purpose of this business case is to thoroughly<br />
investigate the feasibility and achievability surrounding the<br />
new product development of the Pact system, and to outline<br />
the business in an efficient manner to potential investors. The<br />
process engaged procedures to analyse and assess the many<br />
facets of starting a product centred business. In conjunction<br />
with the product development of Pact, the business case was<br />
generated to thoroughly outline details of the product and<br />
where it is situated in the market. Strategies on market entry<br />
were devised using several tools to holistically visualise and<br />
forecast the business plan. Elements of this included target<br />
markets, competitive advantage, IP protection strategies, value<br />
propositions, revenue streams, potential channels, distribution<br />
methods, activities, resources and partners. Following this, the<br />
focus shifted to funding and investment requirements through<br />
doing intricate costing analysis to align with the previously<br />
stipulated market entry strategy. The potential risks were<br />
assessed and recognised which aided in the formulation of<br />
reduction strategies.
Change language