PACT Magazine

THE PROBLEM
Every person deserves the right to a safe and secure house and the peace of mind
which ensues. But in a time of low home ownership and high rentals, a security
system can be somewhat out of reach. The original model of a home security
system relies on an external company to set up and monitor your security, leaving
it in the hands of someone else. These prices and systems are not always viable
options for low income households and people who are renting, as they can come at
a significant cost and aren’t easily relocated when they wish to vacate the property.
All these elements work together to set up barriers for home security, which don’t
need to exist in this day and age.
With household burglary being one of the most widespread crimes throughout
Australia, at over 300 000 cases reported annually, there is a clear hole in the
market. Reports say that Australians are aware of this, with around 36% of them
believing that their house is likely to be burgled in the forthcoming year (Australian
Institute of Criminology - Household burglary, 2016).
Our target market will generally consist of people looking for an alternative
standalone security system that is both simple and unobtrusive. This market will be
made up of low income households, students and the rental market. Creating a
versatile solution, allowing people to control their own security, setting up what they
wish to monitor and when without having to rely on an external company.
We are working to solve this problem by providing a simple to use entry level home
security system that can be monitored and managed independently, requiring only
power, an internet connection, a smart phone and a house you wish to secure.
Giving users an extra layer of defense while bypassing the complications that come
with conventional security systems and giving the consumers the peace of mind
they deserve.
03 PACT