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PACT Magazine

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Value Proposition<br />

• flexibile<br />

• modern<br />

• remote access<br />

• product quality<br />

• customer support<br />

• firmware upgrades<br />

• support network<br />

Customer Relationships<br />

• tech support team<br />

• online resources<br />

• replacment<br />

• email list<br />

Customer Segments<br />

• 25+ years of age<br />

• low income households<br />

• rental market<br />

Channels<br />

Direct distribution:<br />

• telephone<br />

• online<br />

• kickstarter<br />

• trade shows<br />

Indirect distribution:<br />

• physical retailers<br />

• large maket share<br />

• partnerships<br />

An expanded explanation of<br />

the business model canvas<br />

is located at the end of the<br />

business case.<br />

Revenue Streams<br />

• online sales<br />

• partnerships<br />

• brick and mortar sales<br />

<strong>PACT</strong> 20

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