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Bay of Plenty Business News February/March 2017

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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BAY OF PLENTY BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2017</strong> 9<br />

Accord signs <strong>of</strong>f on Tauranga growth spurt<br />

Tauranga’s rapid growth to be ranked New<br />

Zealand’s fifth largest city shows few signs<br />

<strong>of</strong> slowing with extra fuel added to the<br />

growth tank, thanks the city signing <strong>of</strong>f with<br />

government on a Housing Accord late last year.<br />

By RICHARD RENNIE<br />

In one <strong>of</strong> his first significant<br />

civil tasks new mayor Greg<br />

Brownless and Minister for<br />

Building and Construction Dr<br />

Nick Smith signed the Accord<br />

in December.<br />

The move marked the second<br />

such accord Tauranga has<br />

entered into with the government,<br />

and it opens the door to<br />

providing developers more time<br />

to approach council to consider<br />

zoning new special housing<br />

areas.<br />

Andrew Mead, acting manager<br />

for city planning and<br />

growth said developers now<br />

have an additional three years<br />

to lodge requests for the special<br />

housing areas, coming on top<br />

<strong>of</strong> the two years covered by the<br />

previous Accord.<br />

The previous Accord<br />

resulted in 11 special housing<br />

areas being established, with<br />

total potential for 2970 new<br />

dwellings, well in excess <strong>of</strong> the<br />

original target <strong>of</strong> 1400.<br />

By October last year a<br />

total <strong>of</strong> 989 new sections had<br />

been consented and 198 building<br />

consents issued, and more<br />

applications are in the planning<br />

pipeline.<br />

Andrew says the new<br />

Tauranga Housing Accord will<br />

continue to deliver targets based<br />

on current market conditions,<br />

and assumes these conditions<br />

remain similar for the coming<br />

three years.<br />

“Should there be a change in<br />

market conditions these targets<br />

may be reviewed,” he said.<br />

The targets <strong>of</strong> 1700-1800<br />

A practical approach to<br />

systems and processes<br />

dwelling consents for this year,<br />

1750-1850 next and 1800-1900<br />

for 2019 are relatively consistent<br />

but come against the background<br />

<strong>of</strong> a red hot property<br />

market in the city and the wider<br />

Western <strong>Bay</strong> area.<br />

Tauranga’s population now<br />

exceeds Dunedin’s by 1200,<br />

reaching 128,200 based on<br />

Statistics New Zealand data.<br />

While Tauranga’s urban population<br />

had exceeded Dunedin’s<br />

for several years the latest figures<br />

cover the population estimate<br />

for the larger territorial<br />

district.<br />

The city’s median house<br />

price hit $600,000 in December,<br />

based <strong>of</strong>f Real Estate Institute<br />

<strong>of</strong> New Zealand figures, up a<br />

massive $130,000 on December<br />

2015 and representing a 27 percent<br />

gain over only a year.<br />

In signing the Accord<br />

Mayor Greg Brownless said<br />

the continued implementation<br />

<strong>of</strong> the Housing Accord was an<br />

important means for council to<br />

support the provision <strong>of</strong> more<br />

affordable housing for the city.<br />

Housing affordability in<br />

Tauranga has long run behind<br />

the national average. Early this<br />

year the city claimed the dubious<br />

honour <strong>of</strong> being ranked the<br />

ninth most unaffordable city<br />

out <strong>of</strong> 450 around the world<br />

by Demographia International,<br />

putting it ahead <strong>of</strong> the likes <strong>of</strong><br />

Los Angeles, London and San<br />

Francisco.<br />

“Tauranga has issues related<br />

to housing affordability.<br />

The median house price is now<br />

7.45 times the value <strong>of</strong> the<br />

median income. To be considered<br />

affordable I am told this<br />

should be three or less,” Mayor<br />

Brownless said.<br />

“Housing affordability is a<br />

complex issue that requires consideration<br />

<strong>of</strong> wider issues, all<br />

<strong>of</strong> which this Accord does not<br />

address. What the Accord will<br />

do is assist in providing a wellfunctioning<br />

housing market<br />

with sufficient housing supply<br />

to meet the demand.”<br />

Under the Accord development<br />

over the next three years<br />

will be mainly taking place<br />

at the Lakes in Tauriko as the<br />

western corridor and Wairakei<br />

in Papamoa East.<br />

Like Hamilton city which<br />

has also signed an Accord,<br />

Tauranga City Council is eligible<br />

to make an application<br />

to the Housing Infrastructure<br />

Fund to seek support to fund the<br />

infrastructure required to cater<br />

for growth.<br />

Andrew Mead said the council<br />

is considering this option in<br />

coming months.<br />

He said it was likely the<br />

council would be forming special<br />

housing areas and zones.<br />

Green fields large scale urban<br />

growth areas such as Te Tumu<br />

in the east and Tauriko West<br />

were likely to be zoned housing,<br />

rather than designated as a special<br />

housing area.<br />

But the move to more housing<br />

growth comes with some<br />

constraints around it.<br />

Andrew acknowledged the<br />

short term constraint was the<br />

building industry’s capacity,<br />

with the market already buoyant<br />

and a shortage <strong>of</strong> related skills<br />

in the region.<br />

“In the longer term, funding<br />

infrastructure will become a<br />

major challenge.”<br />

But Johnny Calley, president<br />

<strong>of</strong> Tauranga Registered Master<br />

Builders is relaxed about the<br />

impending demand for building<br />

services the Accord is likely to<br />

bring to the region.<br />

“I think 12 months ago the<br />

local industry struggled to keep<br />

up with demand but progressively<br />

businesses have upsized<br />

or re-scaled to deal with that<br />

growth. There is still pressure<br />

on the smaller sub-contractors<br />

especially around electricians,<br />

painters and bricklayers, but the<br />

bigger trades including builders<br />

have been able to cope.”<br />

He sees a shift in the type<br />

<strong>of</strong> demand for houses making<br />

the Accord something the local<br />

construction sector can adjust<br />

to.<br />

“With greater restrictions on<br />

lending for investors, we are<br />

seeing a drop in investor activity,<br />

and the Housing Accord<br />

work will take up from that.”<br />

He is confident there is<br />

ample land area to accommodate<br />

future expansion, particularly<br />

through eastern Papamoa.<br />

However at this point supply <strong>of</strong><br />

houses is slightly behind where<br />

it needs to be, giving legs to the<br />

current surge to keep running<br />

for some time yet.<br />

“We are also seeing a lot<br />

more building activity through<br />

the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>, in<br />

Omokoroa and Katikati.”<br />

However he is not so certain<br />

affordability in the <strong>Bay</strong> is likely<br />

to improve any time soon.<br />

“In the last 12 months we<br />

have seen land costs double.<br />

Unless they can control the<br />

price developers are charging, it<br />

will be hard to control the price<br />

<strong>of</strong> house and land packages.”<br />

He does however believe<br />

Tauranga prices may be nearing<br />

a peak as affordability issues<br />

start to pinch potential buyers.<br />

MONEY MATTERS<br />

> BY MICHELLE HILL<br />

Michelle Hill is director and partner at BDO Rotorua, Chartered<br />

Accountants and Advisers. To find out more visit bdorotorua.co.nz or<br />

email rotorua@bdo.co.nz<br />

PROPERTY VALUATION<br />

SERVICES<br />

Quite <strong>of</strong>ten we can feel<br />

as though we are juggling<br />

all parts <strong>of</strong> the<br />

business that we own. Trying<br />

to be everything to everybody.<br />

You neglect to take time out<br />

for yourself; there is little or<br />

no time for family, friends and<br />

holidays.<br />

Let’s take a step back from<br />

the business we own, and take<br />

a good hard look at things.<br />

Think about your role in the<br />

business objectively and ask,<br />

“How can I improve the business<br />

without working harder?”<br />

Think about how you could do<br />

more but in less time. Ask yourself,<br />

“Without me, what would<br />

happen to this business”? What<br />

could you do so that you do<br />

have time for family and friends<br />

and to take that holiday?<br />

How can your business be<br />

different? Consider why you<br />

went into this business in the<br />

first place. Often it is to give<br />

you the ability to earn more,<br />

take time <strong>of</strong>f when you would<br />

like, or simply because you<br />

didn’t want to work for someone<br />

else. Are you achieving the<br />

goals that you set out to achieve<br />

when you went into business?<br />

What we need to do in taking<br />

this step back from the business,<br />

is to consider our role in the<br />

business as a job.<br />

What needs to happen is we<br />

need to start with the end in<br />

mind and work backwards. This<br />

is where planning for the business<br />

comes to the forefront.<br />

We need to break the cycle<br />

that we are currently operating<br />

in, through the use <strong>of</strong> systemisation.<br />

The key is to developing<br />

systems for everything, allowing<br />

for someone to undertake<br />

our role if we were not there.<br />

You may be thinking developing<br />

systems takes time, and I<br />

do not have time, things change<br />

and make systems out <strong>of</strong> date,<br />

there is so much personalising<br />

that goes on in my role that I<br />

could not possibly systemise it.<br />

The truth is that 80 percent <strong>of</strong><br />

what we do is repetitive. Think<br />

about this carefully before you<br />

discount it. Think about:<br />

• Improved productivity – less<br />

time spent on wasted unproductive<br />

activities<br />

• Improved workflow management<br />

–work will be getting<br />

done faster<br />

• The more time allocated to<br />

systemising, the more spare<br />

time we are going to end up<br />

having.<br />

Then there are the advantages<br />

<strong>of</strong> systemising that will<br />

convince even those who doubt<br />

you:<br />

• Improved quality control<br />

– You remove the personal<br />

element from decisions<br />

providing a consistent high<br />

quality, there is consistency<br />

– everyone is doing things<br />

the same way<br />

• Reduced dependency on<br />

key people - The business<br />

becomes systems dependent<br />

not people dependent, you<br />

are able to recruit less experienced<br />

people, it allows others<br />

to carry out certain parts<br />

<strong>of</strong> your role as necessary<br />

• Reduced upward delegation<br />

– Higher level work is able<br />

to be done by lower level<br />

people, systems empower<br />

staff to learn new tasks and<br />

gain additional responsibilities<br />

so they can progress<br />

to higher positions within<br />

the business. This means the<br />

managers and owners are no<br />

longer the bottlenecks<br />

• Reduced stress and improve<br />

lifestyle – as the business no<br />

longer relies on your daily<br />

presence<br />

• Time freed for higher level<br />

activities – strategic planning,<br />

management issues,<br />

customer nurturing<br />

• Enables you to expand<br />

systems which make it<br />

easier to train new people.<br />

Systems make it easier to<br />

keep people, significantly<br />

reducing staff turnover costs<br />

In many businesses, systems<br />

tend to be paper-based,<br />

not secure, some systems are<br />

missing, the systems are only<br />

structured around operations<br />

and administration, they are not<br />

linked to position descriptions,<br />

and without an effective search<br />

engine. But the biggest problem<br />

<strong>of</strong> all, is that they are permanently<br />

under construction, they<br />

are never finished!<br />

That is why you need to create<br />

the “way that we do it here”<br />

for your business. Develop<br />

systems, processes and documentation<br />

to ensure the business<br />

runs smoothly, efficiently,<br />

consistently, effectively … and<br />

without you.<br />

Covering the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and Coromandel - lakes to sea!<br />

Let us take the stress out <strong>of</strong> your residential and<br />

lifestyle property decisions.<br />

0800 463 378<br />

adrienne.m@propertyindepth.co.nz<br />

www.propertyindepth.co.nz<br />

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REPORT SHOWS SME'S PLAN TO<br />

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