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9 Steps To Get Your Website Localization Started

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speed may be slower than you’d like. ​40% of online browsers will X out of your site if it takes<br />

more than three seconds to load.<br />

For those who stick around, they aren’t going to be impressed as they wait for your images to<br />

load or your videos to crank into life. <strong>Your</strong> programmers should have already minified your<br />

HTML, removed any unnecessary CSS and optimized your JavaScript. But if your site’s still<br />

loading slowly in your target country, think about investing in a Content Deliver Network (CDN).<br />

This will use local servers to speed up load time around the world.<br />

Ensure that all weights and measurements, dates and currency are correctly localized and that<br />

all images are appropriate. Check everything on mobile devices as well and with different<br />

browsers. Ensure that you deliver an optimal user experience around the world and that all your<br />

hard work with your website localization pays off. Test everything once, twice, three times and<br />

more. If you don’t find the issue, you can bet your customer will, and that could result in a lost<br />

sale.<br />

9. Keep Calm And Carry On Localizing<br />

If it seems like a lot of hard work and you keep putting it off, remember to keep calm and carry<br />

on localizing. Think about the success stories and the ​3.5 billion Internet users worldwide.<br />

Remember the potential goldmine your business is sitting on and that any technical issues can<br />

be fixed. The sooner you start, the sooner you’ll be ready to launch your products in a new<br />

country! So, don’t wait too long to make the right decision.<br />

Every great journey begins with a single step. <strong>Your</strong>s will begin with designing your website with<br />

localization in mind. Researching your target market and assembling the right team. With a<br />

planned strategy, the right people and translation management software, you’ll pull it off to<br />

perfection. So, stop deliberating and get your web localization started today!<br />

phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp

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