9 Steps To Get Your Website Localization Started

17 Must-Read Resources For Windows App Developers
1. Plan For Website Localization From The Start
Statistics​ show that more than three billion people use the Internet every day. Most of them are
from Asia (48.4%), America (21.8%) and Europe (19%). While that doesn’t guarantee that ​all of
them will be candidates for what your business is selling, it highlights the great potential. And
the fact that if you’re only selling in one market, you’re missing out on huge potential profits.
So, you should always consider the potential of international sales from the start.
If you’re just setting out to design your website or updating an existing one, factoring in website
localization will be easier for you. Think big and think global. Even if your initial market is local
or small, that doesn’t mean it always will be. Having access to the Internet gives you a window
on the world, and the world a window on your business.
Whether you sell productivity software or clothing for premature babies, global tendencies are
merging. So, if you have a successful product at home, it’s just as likely to be an overseas hit as
well. But you’ll need to be able to communicate to your French-speaking customers in French.
To your Spanish-speaking customers in Spanish, and so on. Not only communicate either, but
craft an attractive message in their local language. Use their everyday vocab that they can
understand and identify with.
If you’re thinking that most of the world speaks English these days, you need to get with the
program. While many foreign language speakers understand English, or even speak it well, that
doesn’t mean they’ll buy from an English language website.
Common Sense Advisory ​Statistics​ Don’t Lie:
● 72.1% of consumers spend most or all of their time on websites ​in their own language
● 72.4% of consumers said they would be more likely to buy a product with information in
their own language
But how do you keep one eye on your international future as you set out to design your site? The
simplest way of factoring in localization from the start is by leaving a lot of space in your design.
Why? Because all languages are different and they don’t take up the same amount of room. If
you’re bound by the constraints of your cluttered design or hard-coded CTAs, you’re going to
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