9 Steps To Get Your Website Localization Started
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3. Put <strong>Your</strong> Team <strong>To</strong>gether<br />
<strong>Website</strong> localization has many stakeholders. In fact, one of the reasons that localization is so<br />
dang hard is because there are a lot of people involved. The size of your team may be bound by<br />
your budget, but that doesn’t mean the efficiency or the quality has to drop.<br />
You may decide to carry out your market research first hand by visiting the countries in<br />
question. If you’re lucky enough to have the time and resources for this. Most likely, you’ll work<br />
with a local consultant. At the very least, check out Google Analytics. However you choose<br />
approach it, you’ll need people on board who understand what makes your target market<br />
customers tick.<br />
This will be in addition to a stellar team of native translators in your target market countries.<br />
First-class translators will be able to translate and localize your message. But they may not be<br />
qualified to predict product adoption or market trends. They may also not be aware of the<br />
important keywords you need to use for the product or service you offer.<br />
You’ll also need a reliable team of developers who understand how to work with different<br />
software and languages (both programming and human.) They’ll need to understand how<br />
translators work and the context needed to translate a full text. Above all, your team will need<br />
to be able to work well together and collaborate with each other. Especially considering they<br />
will likely be separated over different time zones and geographical regions.<br />
4. <strong>Get</strong> <strong>Your</strong> Keywords Prepared<br />
Once you’ve chosen your key markets and languages, you’ll need to get your lists of keywords<br />
prepared. This is important, as getting your international SEO right is essential for your SERP.<br />
You know how you optimize your website for search engines at home? Well, you’re going to<br />
have to do that for search engines abroad as well.<br />
Not everyone in the world’s go-to search engine is Google. In China, they’re fans of Baidu. In<br />
Russia, they mainly use Yandex. Not only do you need to know the terms your customers are<br />
searching for, but you’ll need to know the search engines they’re using as well.<br />
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