9 Steps To Get Your Website Localization Started
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Just as your content is optimized at home, your translators should make use of key search<br />
terms in all languages, on-page and off-page. That includes meta data, keyword density in your<br />
site and external link anchors you use to point to your company. There are often many ways of<br />
translating the same text, so it’s essential that you provide your translators a list of essential<br />
keywords.<br />
Optimizing your content doesn’t just include markets that speak different languages.<br />
Remember that British and Americans speak don’t sound the same. Mexicans and Argentinians<br />
don’t use all the same vocabulary. If you’re optimizing your website for “vacations in Orlando”<br />
for a UK audience, you’re off to a bad start. Brits go on “holiday,” not “vacation,” and your lack<br />
of research will be reflected in your SERP.<br />
5. Don’t Even Think About Localizing <strong>Your</strong> <strong>Website</strong><br />
Manually<br />
If you’re thinking about managing this project manually, I suggest you reconsider. There’s a<br />
reason that technology exists and that’s because (in most cases) it makes our lives easier. You<br />
wouldn’t punch out your thesis on a typewriter, or add up complex equations without a<br />
calculator. So, if you’re thinking of using spreadsheets, emails, and Word documents for website<br />
localization — stop before you start. Spreadsheets suck for localization and I’m pretty sure I<br />
heard someone say that too much manual work can kill you!<br />
There’s way too much room for error when localizing your website manually. You have global<br />
teams working in isolation. Translators guessing at what’s coming next, and programmers<br />
unsure how to break up RTL or vertical languages. It takes forever, you go back and forth and<br />
you’ll end up spending way too much on your project. And tearing your hair out at the same<br />
time! If you like your hair and want to maximize your ROI, use translation management<br />
software. Which takes me to my next point.<br />
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