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Laureus Sport for Good Foundation

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NATIONAL<br />

FOUNDATION<br />

REPORT<br />

18<br />

Following the appointment of a new chairman,<br />

general directors and new members of staff,<br />

Fondazione <strong>Laureus</strong> Italia structured itself on<br />

two different levels: corporate governance<br />

and the strategic planning of projects.<br />

The involvement of Fondazione <strong>Laureus</strong> Italia in the project Wheelchair<br />

Hockey project may have come to an end in 2007, but two new projects<br />

were started: La Palla Storta and Polisportiva <strong>Laureus</strong>. Both projects offer<br />

activities from Monday to Friday in an ef<strong>for</strong>t to reach as wide a number of<br />

participants as possible. Expert trainers combined with educational tutors<br />

ensure a balanced approach. The proportion of under-age youth and<br />

adults is 15–20 to one. Monitoring by a group of psychologists complete<br />

the programmes, guaranteeing support in understanding and managing<br />

the dynamics of the group, as well as those of the individual. Moreover,<br />

the value of the positive principles of sport, such as the ability to face<br />

limits, keep commitments, respect rules, improve communication and<br />

understand group spirit are rein<strong>for</strong>ced, resulting in increased self-esteem<br />

among the participants.<br />

La Palla Storta uses the game of rugby as a tool to promote wellbeing<br />

and social integration among boys coming from the outskirts of Naples and<br />

from the Juvenile Penitentiary of Nisida. The project was inaugurated on<br />

5th April 2007 in Naples, during a press conference in the City Hall, held by<br />

mayor Rosa Russo Iervolino. Two <strong>Laureus</strong> World <strong>Sport</strong>s Academy members,<br />

Sean Fitzpatrick and Hugo Porta, were also present. Later that day, on a<br />

fi eld close to the Juvenile Penitentiary of Nisida, Mauro Bergamasco and<br />

the Italian rugby team joined the two Academy members in a game of<br />

rugby with boys involved in the project.<br />

Polisportiva <strong>Laureus</strong> arranges sporting activities such as rugby, volleyball,<br />

basketball and soccer at the <strong>Sport</strong> Centre Saini in Milan <strong>for</strong> boys and girls<br />

who come from urban areas and have a high risk of social exclusion. On<br />

25th November 2007, Chairman of the <strong>Laureus</strong> <strong>Sport</strong> <strong>for</strong> <strong>Good</strong> <strong>Foundation</strong>,<br />

Edwin Moses, presented the project to the press and television broadcast.<br />

He was then joined by Friend & Ambassador Filippo Volandri and they<br />

joined in some games with the project’s participants.<br />

Italian style magazine Monsieur organised a gala dinner at the end of<br />

November 2007, where Fondazione <strong>Laureus</strong> Italia was the benefi ciary of a<br />

charity lottery. Founding Partners Mercedes-Benz and IWC Schaffhausen<br />

donated a Smart Car and two Pilot watches to the cause. Thanks to the<br />

support of Edwin Moses and Friends & Ambassadors Filippo Volnadri and<br />

Filippo Magnini, the evening was a great opportunity to raise the awareness<br />

of the daily activities of the <strong>Foundation</strong> in Italy.<br />

L A U R E U S S P O R T F O R G O O D F O U N D A T I O N A N N U A L R E V I E W

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