DYNAMIC IDENTITIES How to create a living brand
DYNAMIC IDENTITIES How to create a living brand
DYNAMIC IDENTITIES How to create a living brand
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Category<br />
CoNTAINEr<br />
The most obvious choice <strong>to</strong> <strong>create</strong> a<br />
dynamic identity is <strong>to</strong> approach the logo<br />
as a box that can constantly change its<br />
content. Playing with just one variable,<br />
such as colour or imagery, can already<br />
<strong>create</strong> great variety while remaining<br />
recognisable.
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