DYNAMIC IDENTITIES How to create a living brand

CITY of
MElBourNE
Landor Associates
Melbourne is a dynamic,
progressive city, internationally
recognised for its diversity,
innovation, sustainability, and
livability. With its ever-growing
portfolio of different initiatives,
programmes, services, events,
and activities, the City of
Melbourne Council needed
to unite the various aspects
of Melbourne’s identity.
At the heart of the new design,
the bold ‘M’ presents a full
expression of the identity system
– immediately recognisable and
as multifaceted as the city itself:
creative, cultural and sustainable.
A celebration of diversity and
personal interpretation that is
both future-proof and iconic.