DYNAMIC IDENTITIES How to create a living brand

Paul Hughes tells stories that
create organisational change.
Through his ‘Ten Meters of
Thinking’ series, he unrolls
timeless stories that are applied
to timely contexts to create
change. This change is an
ongoing path where he uses
design & branding to pave
the way and offer signposts
for the journey, a journey which
he coaches participants to walk
by taking practical steps.
In our interconnected world,
we are facing global challenges,
across every aspect of life,
challenges we have never faced
before, Paul believes that these
challenges are in essence
design challenges. It is this
comprehensive scope of design
that he feels we are called to
address. We can feel empowered
to do so once we realise that we
can analyse the past because it
exists. However, the future does not
yet exist, so we need to design it.
paulhughes.nl
tenmetersofthinking.com
INTroDuCTIoN
Paul Hughes