DYNAMIC IDENTITIES How to create a living brand

More documents

Recommendations

Info

maNagemeNt for desigN Pidgeon Management for Design offers management advice and expertise to the design industry. The name itself is rather straight-forward and boring, so the challenge for Pidgeon was to show designers that Management for Design has an understanding of creative businesses, and that they, in turn, are creative within their own business. By assigning each letter in the name a colour and/or value relative to its position within the alphabet, Pidgeon established a set of parameters that allowed it to create a series of information graphics that form the identity. The identity is evolutionary in that there are endless ways in which the data inherent in the name can be interpreted. formula 93
Category customised Nike, Jones Soda and many others can confirm: customisation is hot! It lets the client interact and be part of the brand. It makes the client the owner of the brand. Customisation is the first step towards letting the identity reflect a certain sense of community, creating an emotional bond.
Page 1: DYNAMIC IDENTITIES How to create a
Page 4 and 5: DYNAMIC IDENTITIES How to create a
Page 6 and 7: Paul Hughes tells stories that crea
Page 8 and 9: Fifty years ago, a brand was just a
Page 10 and 11: Aol. wallpaper (pg 40) by Wolff Oli
Page 13: Category CoNTAINEr The most obvious
Page 16 and 17: CITY of MElBourNE Landor Associates
Page 19 and 20: ImagIne 8 Blow Imagine 8 is a produ
Page 21 and 22: Aol Wolff Olins In December 2009, g
Page 23 and 24: ThE BrooklYN MuSEuM 2x4
Page 26 and 27: ExpATCENTEr Fabrique & Silo The com
Page 28 and 29: gET up Alexis Rom Estudio Atelier V
Page 30 and 31: IDTv Lava IDTV is the second-larges
Page 33 and 34: TrADITIoNAl ChINESE ArChITECTurE Ex
Page 35 and 36: New museum Wolff Olins In a city ov
Page 41 and 42: ocad uNiversity Bruce Mau Design OC
Page 43: This creative implementation is rei
Page 46: tHanK yoU To all participating stud

DYNAMIC IDENTITIES How to create a living brand

Create successful ePaper yourself

Delete template?

Save as template?