DYNAMIC IDENTITIES How to create a living brand

IDTv
Lava
IDTV is the second-largest
independent production agency
in the Netherlands. It is at the
forefront in the development
and production of television
programmes, films, documentaries
and events. An innovative company
should have an innovative identity.
The pixel, the building block used
to display all images on screen,
is used as visual DNA. The creation
of four unique pixels in different
combinations and on a different
scale enables an endless range
of designs.
This helps not only to represent
IDTV’s current activities, but also
offers room to incorporate new
initiatives. Whatever you design
with the pixels, it’s always IDTV.