DYNAMIC IDENTITIES How to create a living brand

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ExpATCENTEr Fabrique & Silo The complicated procedures governing the ability to work in the Netherlands are a source of irritation for many international companies and their employees in the Amsterdam region. With a single desk for expats, the ExpatCenter removes these barriers and puts Amsterdam back on the map as a hospitable city for employees and their families. From now on, ‘knowledge migrants’ can collect their residence permits, register with the municipality and obtain advice on schools and housing at a single location. Hospitality and diversity are the starting points of the identity that Fabrique developed in cooperation with Silo Design. It shows that the ExpatCenter targets at a highly diverse range of people, cultures and backgrounds. Using colour and various patterns and forms, a flexible and multi-coloured language is created which changes constantly, in the same way as the ExpatCenter is formed by the people who come, stay and then move on. The new style was also used in the interior (designd by OTH architects) of the ExpatCenter in the World Trade Center in Amsterdam. The ExpatCenter patterns and colours on window foils and authentic ExpatCenter wallpaper give the space a friendly, unique and service-oriented image. wallpaper 45
Category DNA Dynamic identities can also be created by supplying a toolbox containing several core ingredients. Various recipes can be created using these ingredients, resulting in a different outcome each time.
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