“When Cuban cigars become available, there’ll be demand. It’s something you weren’t able to get, so you’ll want it,” said Matos from her popular storefront. “If I could sell cigars from Cuba, I would.” READY TO COMPETE Many Ybor City leaders figure the cigar market is big enough for Tampa’s limited production to thrive alongside new imports from the island. “Initially, it might hurt—but not that bad or for that long,” said Larry Wilder, former chairman of the Ybor City Chamber of Commerce, who helped organize a Chamber trip to Cuba in 2015. “The novelty will wear off fast, because people will realize, ‘Hey, they have good cigars, but we have good cigars as well.” Tampa Bay also expects to compete with other U.S. areas for a future Cuban consulate, and St. Petersburg hopes to host that office. St. Petersburg Mayor Rick Kriseman visited Cuba in August 2015 to build relations and returned there in March 2016 to attend the game by the Rays, who hail from St. Pete. He recently welcomed a Cuban cultural delegation and a Cuban art exhibit to his Pinellas County city, which is known for its Salvador Dalí museum and vibrant art scene. Part of Kriseman’s pitch for a Cuban consulate is that the first Spaniard to explore North America from Cuba, Panfilo de Narvaez, landed in what is now St. Pete nearly five centuries ago in 1528. Kriseman also sees potential to work with Cuba’s highly educated workforce in areas including the life sciences, an economic driver in St. Pete and one of the island’s most promising industries. “We share a lot in common––whether it’s arts and culture, medicine, or the fact that we’re both coastal communities and as such, have to deal with climate change, sea-level rise and the risk of oil spills in the Gulf of Mexico,” said Kriseman. For now, he hopes St. Pete can help restore a Martin Luther King monument in Havana. Art is also forging Cuba links at the downtown Tampa Museum of Art, housed in a new $33 million, award-winning building since 2010. The riverfront museum this winter season hosted its first exhibit of contemporary Cuban art, displaying some 40 works by two dozen artists. It dedicated its annual gala held last November to a Havana-Tampa theme for the first time. The educational community has also been forging links with Cuba. The University of Tampa was selected as one of 12 U.S. schools to participate in the 2015 International Academic Partnership Program with Cuba, and now offers several Education Abroad programs in Havana. Stetson University’s College of Law offers a Spring Break study abroad program in Cuba. Driving his gleaming 1929 Model A Ford through Ybor City on a history tour, professor Wallace Reyes takes heart in the renewed ties with Cuba. He notes Tampa even came up in talks restoring U.S.-Cuba diplomatic ties. That’s because Cuba owed money for maintenance of the Martí park during the Cold War years. Havana is now making payments to maintain its land in the Tampa area once dubbed Cuba Town—yet another symbol of Greater Tampa’s deep ties with the island nation. H The novelty will wear off fast, because people will realize, ‘Hey, they [Cuba] have good cigars, but we have good cigars as well Larry Wilder, Former chairman of the Ybor City Chamber of Commerce 78 CUBATRADE MARCH 2017
The historic Colombia restaurant in Ybor City