Waikato Business News March/April 2017

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6 WAIKATO BUSINESS NEWS March/April 2017 We don’t just have one brain Recently I was talking to a client who had been through a redundancy challenge. Our client (let’s call him Jim) sought the advice of a professional through his impending redundancy to help him remain calm, balanced and confident through the process. The professional he met with asked Jim to take deep breaths and as he was doing so said ‘the business you work for sees no value in what you do, and they are casting you aside; FOR SALE FIRST TIME ON THE MARKET IN NEARLY 80 YEARS HAMILTON CBD – 25 Thackeray Street • Rare opportunity to own a large freehold north facing site with stunning panoramic views • 1,635qm freehold site, in a desirable fringe CBD location • Current commercial use and existing Residential Intensification zoning would suit a variety of uses • Occupy, develop, or redevelop; the choices are yours, whether residential or some commercial possibilities • The Vendors are relocating and this is genuinely offered to the market for sale DEADLINE PRIVATE TREATY closing 4pm, Tuesday 4th April 2017, Corner Te Rapa & Forest Lake Roads, Hamilton or Harcourts, 85 Rostrevor Street, Hamilton (unless sold prior). Mike Neale M: 027 451 5133 E: mike.neale@naiharcourts.co.nz Kara Gerrand M: 021 527 211 E: karra.gerrand@naiharcourts.co.nz like throwing you into the gutter’. This was not his perception of what had taken place – in his mind it was simply a restructure. As the professional support person imposed his own interpretation of Jim’s circumstances on him, Jim recalled to me that his whole being rejected the words he was hearing. He couldn’t breathe. While Jim found that profoundly interesting, at that time he didn’t understand why and what was going on with his body. I talked to Jim about an amazing field of practice called “Multiple Brain Integration Techniques” (mBIT) - which is the latest scientific research showing that we have complex, adaptive and fully functional neural networks or ‘brains’ in your heart, your gut and your head. Yay – 3 Brains! It was then that I put the pieces together for Jim and Grant Shackleton M: 027 488 8156 E: grant@soldby.co.nz Monarch Commercial Limited MREINZ Licensed Agent (REAA 2008) Lodge Real Estate (Hamilton Ltd MREINZ Licensed Agent (REAA 2008) helped him understand why he couldn’t breathe. Quite literally Jim’s gut brain refused to accept the professional support person’s words. It instinctively recognised that this was not part of Jim’s identity and went into protection mode – it restricted his breathing to alert Jim that something was wrong. Let me introduce you to the lead researchers of this wonderful information: Grant Soosalu (M.App.Sc., B.Sc. (Hons), Grad. Dip. Psych, IN- LPTA Master Practitioner) and Marvin Oka (INLPTA Board of Director and INLPTA Master Trainer). Their book is titled ‘mBraining – Using your multiple brains to do cool work’. While it breaks new ground it wonderfully complements many other self-development practices. I thought it would be great to share with you the following excerpts from an article written by Grant and Marvin, published in the July 2012 IN- LPTA Journal 20th Anniversary Special Edition, for you to hear about this amazing research first hand. ‘Over the last decade or so, MANAGEMENT AND HR > BY JEAN SCHOULTZ NLP Master Practitioner, mBIT Coach and Trainer, Everest Group Ltd. Everest Group Creating Exceptional Workplaces, www.everestgroup.co.nz Neuroscience researchers have uncovered a set of astounding facts … we have complex and functional neural networks in both our heart and our gut. Called the cardiac and enteric nervous systems respectively, they have been shown to exhibit all the hallmarks of a ‘brain’. These complex neural networks display amazing levels of functional ‘intelligence’ and there is a growing array of evidence that these ‘brains’ are deeply involved in the control and processing of numerous functions and core behavioral competencies. A bit more on the gut brain Dr Michael Gershon is one of the leaders in the newly emerging field of neurogastroenterology, and has published a ground-breaking book entitled, ‘The Second Brain: Your Gut Has a Mind of Its Own’. Dr. Gershon’s book is being hailed as “a quantum leap in medical knowledge” and that it provides “radical new understandings about a wide range of gastrointestinal problems.” The gut brain contains over 500 million neurons and has the equivalent size and complexity of something like a cat’s brain. It sends and receives nerve signals throughout the chest and torso and innervates organs as diverse as the pancreas, lungs, diaphragm and liver. The gut brain is a vast chemical and neuro-hormonal warehouse and utilizes every class of neurotransmitter found in the head brain. In fact 70 percent of your immune system is in the gut. Given we have multiple brains and not just a single brain in our head, it was obvious to us that the control and processing of complex emotions and behaviors is unlikely to only be performed in the head brain. And this is exactly what we have found. Each of the three brains is optimized and involved in mediating specific core functions with specific core competencies. I don’t know about you, but for me this research blew my mind in the post positive of ways, it quite literally expanded my consciousness and since then it has transformed me and the conversations I have with our clients. Blessing given as site work on Tauranga CBD campus begins The new Tauranga CBD campus development, led by the University of Waikato on behalf of the Tertiary Education Partnership, has reached a significant milestone. A dawn karakia was held on Friday March 10 to mark the beginning of site preparation for the Durham Street campus. The ceremony was led by the elders of Ngāi Tamarāwaho to acknowledge those who will be working on the site to prepare it for construction. Construction work is expected to commence midyear and will be marked by an event with regional funders and other key stakeholders. The new campus will enable more students to stay and study in the Bay. The university is working closely with its tertiary partners Toi Ohomai and Te Whare Wānanga o Awanuiārangi to extend the An artist’s impression of the new campus development. range of qualifications and study options for students in the region. Waikato University senior deputy vice-chancellor professor Alister Jones said the next two or three months would be spent preparing the site for construction. Mr Jones said it was important to get the ground work started in autumn so construction could begin as soon as the contract is let which would happen in the next couple of months. Last May Waikato University announced plans to spend an extra $15 million, on top of the original $10 million committed to the project, to produce a Tauranga CBD campus of the highest possible standard. The campus already had $30 million of community funding from the Bay of Plenty Regional Council and the Tauranga Energy Consumer Trust, and will sit on land donated by Tauranga City Council. Waikato Branch – Upcoming events/courses At the Institute of Directors we’re on the pulse of governance. Connecting, equipping and inspiring directors through thought leadership and our extensive network, professional governance courses, events and resources. 18 April CPD: 2 points Governance CV Lunch function - 'Tips to make your Governance CV work for you' Panel discussion - Margaret Devlin, Annabel Cotton and Kelly McGregor 12.00pm - 2.00pm, FMG Stadium Waikato 20 April CPD: 2 points 'Solid Energy - from MOM candidate to Voluntary Administration - a case study' Lunch function with guest speaker Andy Coupe, Company Director 12.00pm - 2.00pm, FMG Stadium Waikato To register, please contact: Megan Beveridge, Branch Manager Waikato.branch@iod.org.nz, 021 358772 or www.iod.org.nz Waikato branch is kindly sponsored by:
Online marketing strategy is not a thing The very idea of an online marketing strategy assumes that there is a difference between marketing and online marketing. This is wrong. “Online” is just another communication medium, like print, radio and television. The medium of communication should not be guiding your marketing strategy; your strategy should be used to select the correct communication mediums. Granted, technology has empowered the masses. While we still start our purchase selection process with the businesses whose brand we have been exposed to, the next step does not narrow the list. Instead we go online and use social media, search engines, and websites to see who else is out there and see if they can provide the goods cheaper, or offer a better service for your money. It’s this step that enables small businesses to take business away from the larger, well-established businesses. Of course, this also means that there are a lot more businesses competing for the consumer dollar. With so many players it’s easy to get lost in the crowd. MARKETING MATTERS > BY MEHRDAD BEHROOZI Mehrdad (Merv) Behroozi is general manager of Hamilton graphic design and web development company E9. Phone: 07 838 1188 Email: merv@e9.nz It’s easy to think that an online marketing strategy is a thing, so intense is the onslaught of the worldwide web, but it’s not. To solve this problem, an entire industry has evolved around online marketing. There are businesses that work on optimising websites so they rank higher in Google searches. Others use social media platforms, such as Facebook, Instagram, and Snapchat, to engage with clients and prospects online. Others focus on securing and maintaining good user feedback on online review sites. A complete eco-system of services, applications, and technologies have been developed as a result of the rising popularity of inbound marketing. The rapid rate of technology-driven change has left businesses blinkered as cauldrons full of online marketing experts come at them with new technologies, buzzwords, case studies, statistics, and approaches to marketing online. Meetings are filled with buzzwords such as clickability, p-commerce, Cost Per Like (CPL), second-screen, Social+Local+Mobile (SoLoMo), and online marketing strategy. A small business that needs to raise awareness locally can use online services such as Facebook and Google to target locals and track success (or failure). The business can also use the traditional offline print medium of flyers which, when combined with direct marketing, allows for face to face contact with the locals. This works best when it undergirds a strategy that requires the building of personal relationship with your local community. There is very little that can beat getting out there, shaking hands, and getting to know your neighbours in person. You can then use the online medium to keep in touch, answer questions, and engage with prospects in a manner that is in line with your strategy. Your strategy will guide how your business uses Facebook or Twitter. It could, for example, require that the content of the business’s online advertisements should be based around local events, and posts should be relevant to the local community. The problem with the question, “what’s your online marketing strategy” is that it’s asking about how you are using, monitoring, and maintaining communication using the many online communication services available on the Internet. If your online marketing strategy is, “to use Facebook, Google, Twitter, or any other online communication tools”, then what you really need is a marketing strategy. WAIKATO BUSINESS NEWS March/April 2017 Helping people enrich their lives Enrich+ is a not for profit charitable trust. Established in 1990 as Gracelands Group of Services, following years of growth, Enrich+ services are now offered throughout the greater Waikato and King Country. Enrich+ work alongside individuals to develop their skills and abilities and enhance inclusion in the communities of their choice. Enrich+ recognised the need for services for those with High Functioning Autism (previously known as Asperger’s) due to a serious gap in funding and services. These people often miss out on ‘a life like any other’. Enrich+ Spectrum Energy was established in 2015, to fulfill a service need for those with Autism, their whanāu/caregivers, schools and employers. In New Zealand service provision has largely been made available to those with co-occurring conditions, such as intellectual disability or mental health diagnosis. There is very little funding available through normal channels such as government funded models. Enrich+ Spectrum Energy relies on fee based service provision, and philanthropic trust and sponsorship models. Catering for those with High Functioning Autism on an individualised basis is something Enrich+ Spectrum Energy is extremely proud of, with specialised staff having the relevant qualifications, education and experience to provide meaningful 1:1 as well as group services. Among the services provided is 1:1 mentoring: · One to one and completely tailored to the individual’s needs · Flexible days and times to suit the person · Working towards personal goals, whatever these may be Examples of personal goals: · Employment · Flatting/moving out of home · Studying · Beginning a new hobby · Learning to drive · Building confidence and/or social skills · Health and wellbeing – impact of exercise and healthy living on mental health Testimonial from a parent: “Since attending mentoring sessions, my daughter has chosen to attend school camp for the first time during high school, and is interacting with extended family members for the first time without using a device as a support.” For more information, visit: www.enrichplus.org.nz/services-2/spectrum-energy/ 7 J2307A Spy boss drops in on IoD The director of the Government Communications Security Bureau (GCSB), Andrew Hampton paid a visit to Waikato recently when he addressed an Institute of Directors Waikato branch function on what role directors should play in the area of cyber security. At a second function, also at FMG Stadium Waikato, Ngaire Best, team leader of the Appointments and Governance team within Treasury’s Commercial Operations Group who spoke about Crown Board appointments. Iod Waikato branch chairman Simon Lockwood, left and Andrew Hampton. Martin Thomas, left and Rollo Webb. Jon Calder, left and Marc Scott.
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Waikato Business News March/April 2017

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